SINGAPORE – Beauty and skincare company Clarins has appointed global marketing and technology agency DigitasLBi as its digital and social media agency of record in Asia Pacific following a competitive pitch.
The strategic partnership will see a blended team of DigitasLBi experts work to help Clarins transform its social media presence and promote its range of products to new online audiences in key Asia Pacific markets including Singapore, Malaysia, Korea, Japan, Hong Kong and Taiwan.
Managed from DigitasLBi’s regional Singapore headquarters, the relationship will see the agency create content-led digital and social media campaigns for Clarins, as well as developing next generation distribution strategies spanning paid, earned and owned media channels.
Roy Capon, Chief Executive, Asia Pacific, DigitasLBi, said: “We’re absolutely delighted to be working with an amazing brand like Clarins. Their desire to create game-changing ‘social by design’ content that spans paid, earned and owned media aligns perfectly with our proposition here in Asia Pacific.”
Julien Chiavassa, Clarins Regional Head of Digital said: “We were looking for an agency that could blend creativity, strategy, technology and media to help transform our online presence. DigitasLBi’s collaborative teams will deliver on that promise, helping us to create a unique social journey for our customers.”
