Follow the lighthouse: adobo keeps the party going at Ad Summit

Possibly the worst-kept secret at Ad Summit Pilipinas 2014, the adobo magazine after party drew a crowd of late-night revellers to The Lighthouse Marina Resort. Industry icons and young creatives mingled over free-flowing drinks, food, and games of Jenga that got increasingly difficult as the night wore on and the alcohol levels increased.

 

With the cool ocean breeze, it was the perfect setting for a night of merrymaking with music from Project Beat Manila DJs Marc Marasigan and Martin Javellana. 

 

Partygoers were welcomed by adobo editor in chief Angel Guerrero and chief operating officer Janelle Barretto-Squires.

 

Among the guests were Smart’s Leah Besa-Jimenez, DM9 JaymeSyfu’s Alex Syfu and Merlee Jayme, Ad Summit speakers Denstu Aegis SEA chair Dick Van Motman and Y&R APAC chief creative officer Marcus Rebeschini, and Ad Summit chair Matec Villanueva.

 

To add to the fun, adobo magazine raffled off prizes from Smart Ads and Air Asia, with Jayme drawing the winning names. The night became even more memorable with fire dancers and fireworks. 

 

The after party was sponsored by:

 

Smart Ads

IMD Philippines

Executive Decisions 

San Miguel Beer

The Lighthouse Marina Resort

Air Asia 

Barcino Corporation

Martin Codax

Project Beat Manila

PhotoMan

Filstar Pyrotechnics