LIA has announced this year’s Jury Presidents, distinguished creatives who will lead the 2014 LIA Juries at Encore Las Vegas in early October.
LIA prides itself that not only do the Jury Presidents in each respective media evaluate all the entries in their disciplines, but that their entire jury also sees every piece of work.
“We are very pleased to have the top creative people in the world chair the 2014 panels. When great creative minds get together in a room, there will be both animated discussions and, very likely, dissension. But ultimately, everyone will concede when the best work rises to the top, no matter how intense the scrutiny and or critiques,” stated Barbara Levy, President LIA.
Non-Traditional Jury President
Mark Tutssel
Global Chief Creative Officer, Leo Burnett Worldwide
“Audacious ideas capture people’s attention and demand a response, because they simply cannot be ignored. They force us to rethink tried and tested formulas. And those ideas live in the highly innovative Non-Traditional category,” said Mark Tutssel, Chief Creative Officer, Leo Burnett Worldwide. “I’m honored to once again chair this game changing category and eager to see the wonders we create this year.”
TV/Cinema/Online Film Jury President
Tham Khai Meng
Worldwide Chief Creative Officer, Ogilvy & Mather
“We are only limited by our imagination, but imagination knows no boundaries. This show celebrates just that. I’m drawn to LIA, now more than ever, as they wholly give back to the industry. LIA sends our best and brightest young talent to the ‘Creative Conversations’ programme in Las Vegas annually. These conversations are exactly what is needed today. They spark ideas and challenge the imagination of our young talent – who are the building blocks and the future of our industry.”
Integration Jury President
Amir Kassaei
Worldwide Chief Creative Officer, DDB Worldwide
“It is a great honor to lead again the Integration Jury at LIA. I am looking forward to another great experience with some of the most talented people in our industry and also the very inspiring discussions on how we will refine the definition and the standards of what integration should be.”
The NEW Jury President
Rob Reilly
Global Creative Chairman, McCann Worldgroup
“Create something that’s never been seen, heard or experienced by the human race before and you could win a statue in The NEW category. Who wouldn’t want to be a part of that?”
Print, Poster & Billboard Jury President
Dörte Spengler-Ahrens
Executive Creative Director, Jung von Matt/Elbe, Hamburg
“I am very honored to be president of the LIA Print/Poster/Billboard Jury. LIA is one of the most respected international awards, which sets the creative benchmark for the work from all over the world. To judge with the other LIA jurors is an extraordinary experience, not only because some of the most renowned creatives come together, exchanging opinions and sharing insights but also because it is a lot of fun. The Print/Poster/Billboard jury is of importance more than ever, because it will give some direction to how these categories have to develop to be of relevant importance in the digital age. Innovative media ideas meet striking simple ideas meet high end creative excellence that only PPB can show.”
Digital Jury President
Andreas Ullenius
Executive Creative Director, Åkestam.Holst, Stockholm
“I love judging LIA in the small jury groups of really skilled people. It creates a friendly and fun atmosphere where no one gets lost. There’s also nowhere to hide so you have to step up and really think – which is fair for all the entered work. Lot’s of fun but no sloppiness.”
Branded Entertainment Jury President
Jimmy Smith
Chairman / CEO / Chief Creative Officer, Amusement Park Entertainment
“I’ve judged tons of award shows, but this is my first time as a Jury President. The dope thing is I’m the Jury President of Branded Entertainment, which is new for LIA. So, it’ll be something new and something old for me. I’ve always found that for me…this is where the magic happens.”
Radio & Audio Jury President
Jo McCrostie
Creative Director, Global Radio, London
“It is a great honour to be invited to chair the Radio and Audio Jury of 2014. The category has now expanded to reflect the increasingly important role audio plays across all platforms, including digital, social and mobile. I look forward to hearing world-class creative that uses concept and craft to exploit and progress the potential of sound.”
Design and Package Design Jury President
Joanina Pastoll
Head of Creative, LOWE Cross Colours, Johannesburg
“I am honored to be invited to be the President of the Design and Packaging Jury at one of the of the most outstanding award shows in the industry. Also looking forward to meeting up, having debates and sharing insights with people in the global creative community. It is certainly going to be inspiring to see what some of the world’s most influential brands are doing and I am sure there will be very interesting work as well that is unexpected, ‘below the radar’ and very creative. LIA gives a great outlook of where the industry is heading, what trends are emerging and who is doing relevant, thought provoking and powerful conceptual creative work. It is so inspiring to be part of it.”
TV/Cinema/Online Film – Production & Post-Production Jury President
Laura Gregory
CEO / Founder, Great Guns, London
“The five days I served on the LIA jury in 2013 influenced me. I was inspired by the work. Motivated by the standard and what will come in the future, as a result in challenging our industry to achieve more. But I was so refreshed by the creatives who joined us for ‘Creative Conversations’. Healthy debate, strong opinions, passion and conviction from our future leaders, simply made me realize how privileged we are to work in this industry. That, incredibly talented young and dedicated people will ensure its future rests in good and provocative hands. In my role as a Jury President this year I look forward to continuing this tradition of excellence.”
TV/Cinema/Online Film – Music & Sound Jury President
Scott Cymbala
Managing Partner / Executive Producer, MassiveMusic, Los Angeles
“I’m honored to be invited to lead the Music & Sound Jury for this year’s LIA. Having participated last year in the judging, I found the experience of viewing work from around the world fun, rewarding and educational. I look forward to gathering with the LIA crew once again.”
