In an interview, Google’s Executive Chairman, Eric Schmidt, made it clear: “Most of the leaders have no clue what’s about to happen when everybody uses their mobile phone.”
Of course marketers would say they’d want to use Mobile to their advantage. And business owners would want their ROI secured and high. But the question is, how do you satisfy these demands? By taking the five-week online course of the Mobile Marketing Academy, on-the-go marketers will learn how Mobile is shaping the world today and how they can harness its potential. Don’t be left behind. Be a Mobile Marketing Specialist.
Mobile Marketing Academy Course will begin on June 25, 2014.
I. Mobile in society
1. Empowering the individual
2. Challenging businesses
– Case: Think global, go mobile
3. Why should we care?
II. Where We Are
1. Mobile landscapes across countries
– Mobile subscribers
– Activities on mobile
– Receptivity to mobile advertising
– Investment in mobile marketing
III. What Has Been Done
1. 10 Mobile case studies from MMA 2013
– Smart TXTBKS
– The SOS SMS
– The 13th Street Interactive Horror Movie
– McDonalds Ang Pao Mobile
– Reborn App
– Penguin Navi
– McDonald’s Track My Maccas
– EMart Sunny Sale Shadow QR Code
– Adidas Window Shopping
– Fake Car Ad
Questions? Call: 927 0096 or 0928 506 5382.
Webinar 1. Introduction to the Mobile Marketing Academy
Speaker: Hans Eric Roxas-Chua, Co-director, International Institute of Digital Marketing
Date: June 24, 2014
Webinar 2: How Mobile is Shaping The World Today
Speaker: Rohit Dadwal, Managing Director, Mobile Marketing Association
APAC Date: Tuesday, July 1, 2014
