GLOBAL – Clemenger BBDO Melbourne was named Digital Strategy Agency of the Year, while Ogilvy & Mather Mumbai was named Effectiveness Agency and Media Strategy Agency of the Year at the recently concluded Asian Marketing Effectiveness and Strategy Awards.
Ogilvy & Mather Mumbai also took home the Media Strategy Platinum for ‘Lifebuoy Roti Reminder’ for Hindustan Unilever.
Lowe Lintas India won the Effectiveness Platinum for ‘Help A Child Reach 5’ for Unilever, and DDB Group Japan took home the Data & Analytics Platinum for ‘Product Preference Modeling’ for McDonald’s Japan.
Seven gold winners were awarded in the Effectiveness category. The winners are:
- ‘Feel Tip Top’ by Colenso BBDO New Zealand for Fonterra Brands
- ‘100% Natural Seeded’ by Lowe Lintas and Partners for Hinudstan Unilever
- ‘Kaan Khajura Teshan’ by PHD India for Hindustan Unilever
- ‘Love in a Different Tense’ by PHD Shanghai for Unilever
- ‘AIA – Real Life Never Stops’ by TBWA\Hong Kong for AIA Group
- ‘NetEase – Your Thinking DNA’ by BBDO and Proximity China for NetEase
- ‘Rhonda & Ketut Australia’s Greatest Love Story’ by Ogilvy Australia for AAMI
Meanwhile, six gold winners were awarded in the Digital category:
- ‘ASB Like Loan’ by Saatchi & Saatchi for ASB Bank
- ‘The Most Powerful Arm Ever Invented’ by Reactive for Save our Sons
- ‘Tui Plumber’ by SparkPHD for DB Breweries
- ‘Taking the Gloss off Tourism Marketing with the Remote Control Tourist’ by Clemenger BBDO Melbourne for Tourism Victoria
- ‘Trial by Timeline’ by Colenso BBDO New Zealand for Amnesty International, under Charities, Public Health & Safety and Public Awareness Messages, and under Social
Five gold winners emerged in the Media category:
- ‘Lifebuoy Roti Reminder’ by Ogilvy & Mather for Hindustan Unilever under Pharmaceuticals, Beauty Products, Cosmetics & Toiletries, Sponsorship and Event Marketing, and Small Budget Media Campaign
- ‘Fast Front Pages’ by UM for News Corp Australia
- ‘100 Day Challenge’ by McCann Melbourne for Victorian Responsible Gambling Foundation
The lone gold winner in Data Analytics was ‘The Sound of Honda / Ayrton Senna 1989’ by Dentsu for Honda Motors.
For a full list of winners, visit the AMES website.
