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People: Mad Hat Asia strengthens Singapore presence with key hires

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SINGAPORE — Award-winning boutique creative communications agency, Mad Hat Asia, appoints Danielle Chow to lead operations in Singapore, supported by Krisha Ramos who joins as Communications Manager.

Together, they bring a wealth of experience in PR, strategic communications, influencer engagement as well as social media and marketing.

“Danielle and Krisha bring invaluable local insights and in-depth knowledge of the consumer lifestyle market to work with our growing roster of clients based in Singapore,” said Rengeeta Rendava, Founder and Managing Director of Mad Hat Asia. “In line with Mad Hat’s ongoing vision to bring diversity, heart, and wit to brand communications across APAC via cultivation of borderless operations, Danielle and Krisha will also work closely with their Mad Hat colleagues across the region to contribute strong capabilities in PR, content and digital marketing to our established client partner accounts.”

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Mad Hat Asia recently welcomed Virgin Active, a cutting-edge gym; one of the most celebrated artisanal bakeries in Singapore, Tiong Bahru Bakery and Ebi Bar, a new mod-Sin noodle bar in Cuppage Plaza, to their Singapore client roster. The agency existingly works with the world’s favourite chocolate brand, Cadbury, and award-winning PARKROYAL COLLECTION Pickering in Singapore.

Danielle Chow brings more than 12 years of experience across local and regional clients with expertise in the areas of business management, integrated communications, and branding. Previously from PRecious Communications and AKA Asia, Danielle has worked with clients across the hospitality and lifestyle sphere including Virgin Active, Club Med, Mount Faber Leisure, UFIT, Bugaboo, DIAGEO, and more.

Established in 2015 and driven with a commitment to get the right messages to the right audiences across the region, Mad Hat Asia particularly specializes in consumer-facing lifestyle brands such as Heineken, Cadbury, Viu, Lipton, and Kotex, to name a few. As a creative communications agency, Mad Hat Asia’s work encompasses communications and social media strategy, content production, media relations, influencer engagement, collaborations, and crisis communication.

To support the Singapore operations, Danielle will be joined by Krisha Ramos as the Communications Manager. Krisha brings her agency and in-house experience, working with brands such as IKEA, Olivia Burton, August Berg, BERING, COACH, Tommy Hilfiger, Scott Dunn Asia, and JAAN. Prior to her current position, she was at Norbreeze Group as the group’s PR & Marketing Specialist.

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