SINGAPORE — Grey Group Singapore has won a WWF and Temasek foundation-led pitch to create a new Singapore-based sustainability youth incubator in partnership with Green Is The New Black. The four partners set out to inspire and support the next generation of sustainability doers & creators through a series of masterclasses and bootcamps as well as a 6-months mentorship program. The initiative has already delivered Masterclasses with top speakers from Project Drawdown, abillion, and others. The movement is called www.wegotthis.world and is currently recruiting bootcamp applicants.
“Our youths today embrace global sustainability issues and digital conversations. They recognise that community advocacy cannot be about getting louder on social media or on the streets to protest. There is a skills gap that needed to be bridged in sustainability advocacy among youths. Temasek Foundation is happy to be part of the team to bring together like-minded partners to launch #WeGotThis, with a focus on helping our youths to do, try, test, speak up, and build small wins one upon another,” shared Lim Hock Chuan, Chief Executive of Temasek Foundation Liveability.
“We are welcoming people from all walks of life, and that includes the next generation of marketers. Whether you are in university, an intern or just starting your marketing career – if any aspect of sustainability is your passion, we want you to join”, says Konstantin Popovic, CEO of Grey Singapore Group.
“Our movement is deliberately positive, non-accusatory and truly looking for young (and young at heart) problem-solvers who deserve our support”, adds Aaron Phua, Executive Creative Director of Grey Group Singapore.
The project is working with partners and mentors to identify 50 youth in Singapore and South Korea to launch their own Sustainability movement. Support will be provided to young people selected through an intensive bootcamp application process in understanding how to use digital media platforms available to talk about sustainability, understanding issues better, and increasing a change towards a more positive future.
About Grey Group
Grey is the advertising network of Grey Group. It ranks among the world’s top advertising and marketing organisations, serving one-fifth of the FORTUNE 500, in 96 countries. Under the banner of “Grey Famously Effective Since 1917,” we continue to break new ground in brand experience across every platform and create lasting consumer connections. Our parent company is WPP. Grey won the 2015 Cannes Lions Innovation and the 2015 Cannes Lions Product Design awards. The agency was also recognised as “2014 Global Agency of the Year” by The Global Awards, “2014 Global Agency of the Year” and “2015 Global Agency of the Year” by ADWEEK, “2014 Agency of the Year” by AD AGE, as well as by FAST COMPANY as one of World’s 50 Most Innovative Companies. In 2020, Grey received numerous awards at the Campaign Asia 2020 AOTY awards -including for Best Culture APAC.
