MUMBAI – Digital media technology platform Komli Media has entered an exclusive partnership with Adquant, a social advertising company and a Facebook Preferred Marketing Developer (PMD). This partnership gives Komli exclusive rights to offer the Adquant platform across the Asia Pacific region.
The platform will be available to advertisers and agencies as a Komli solution in markets that include India, Singapore, Indonesia, Thailand, Philippines, Malaysia, Australia and New Zealand. This strategic collaboration further strengthens Komli Media’s position in the APAC social arena as a company with proven expertise and local servicing capabilities.
Over the last few years, Facebook has emerged as one of the most important mediums for marketers. Numerous online services, financial brands and e-commerce portals leverage Facebook to drive customer acquisition and incremental sales growth. With unparalleled reach and advanced targeting options, Facebook has also been a popular medium with brand marketers to reach out to their target audiences. Millions of dollars are fuelling large Facebook advertising campaigns on a monthly basis by brands to achieve their marketing objectives.
Komli’s social ads platform, powered by Adquant’s market-proven technology, empowers marketers to apply sophisticated algorithms to optimize all parts of their social advertising programs. The platform will enable advertisers to effectively buy Facebook ads, manage large groups of them, target granular audiences, and measure effectiveness. Komli’s offering will give more control to the advertisers to drive efficiency in their Facebook advertising campaigns with features such as:
– Auto bid optimization
– Website custom audiences
– True Life Time Value (LTV) optimization
Mobile app tracking
Matt Sutton, Vice President, Social Media says, “Komli has a well-established and successful social media business that works with over 500 customers across the APAC market. Increasingly, advertisers and agencies are looking for tools with features that allow them to procure social media effectively and efficiently with increased ROI, transparency and reporting capability. Those same advertisers have also been telling us that they need that powerful platform to be armed with servicing and support through a trusted local vendor. We believe this partnership fills that gap in the APAC market and we are thrilled to provide that full suite solution with truly innovative partners like Adquant.”
The Facebook Preferred Marketing Developer Program recognizes companies that have developed technologies in one or more of the following specialty areas: Pages management solutions, ads management solutions, services and platforms for building socially enabled integrations, and/or tools for Page Insights analysis. Adquant has been an Ads PMD since 2009.
Adquant CEO Joe McCormack said, “We are excited to Partner with Komli in the APAC region. When looking for a partner in a region we look at a lot of factors. We met with Komli and saw not only the scale of their operations in the regions but also the expertise of our industry. We were blown away. When using an enterprise tool such as ours it’s imperative that you get the right support in order to scale your business and we believe customers licensing Adquant through Komli will achieve just that. ”
This partnership follows close on the heels of other recent announcements from Komli Media, including the launch of an integrated remarketing demand side platform.
