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MANILA – Winning its second Lion this year, BBDO Guerrero’s ‘Unselfie’ campaign bagged a Bronze Lion in the Mobile category.
The campaign, which also won a Bronze Lion in the Direct category, urged people to remove the self in selfies, instead holding up a piece of paper with a simple call to action, to encourage others to donate to the Yolanda relief effort.
FCB Brasil São Paulo took home the Grand Prix for its ‘Protection Ad’ campaign for Nivea. 11 Gold Lions, 18 Silver Lions and 24 Bronze Lions were also given out.
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Selected from a total of 1,187 entries, the Mobile winners were announced at an awards ceremony in Cannes on June 17.
