After six years in JWT Shanghai, Singapore creative Yang Yeo is moving to Wieden+Kennedy Shanghai as its new Executive Creative Director. adobo caught up briefly with Yeo in Cannes to talk to him about his move.
“Yes, I am moving to Wieden + Kennedy Shanghai and will start in August. I will also be hiring to build my team,” Yeo told adobo.
“In Asia, Wieden has offices in Japan and Delhi and I will build up the Shanghai office. And I am very excited about it,” he added.
With his signature straw hat and highly animated disposition, one could not help but feel good about this man. An accomplished award-winning creative and an award-winning architect to boot, Yang is behind Samsonite “Heaven & Hell”, which won the Cannes Grand Prix in 2011. In the same year, the campaign was named the most awarded print ad in the world by The Gunn Report. Among its awards are three Yellow Pencils at the D&AD Awards in London.
When asked why he moved from JWT, he commented that he is now moving to from a large multi-national to company to a smaller, more nimble one, where he has more room to play.
Yeo, who most recently served as the North Asia Executive Creative Director and China Chairman of JWT, shaped creativity in China upon his arrival in Shanghai on 2006. Under his leadership, JWT bagged the most awarded agency at the Asia Pacific AdFest in 2009, winning the prestigious and their first ever “Agency of the Year”. In the same year, Yeo was named the number one Creative Director in Asia Pacific.
