MANILA, Philippines— Following the controversial Belo “Pandemic Effect” ad, 4As Philippines has decided to suspend GIGIL from its membership.
The one-year suspension comes after a “thorough investigation and assessment by the Professional Practice and Ethics Committee” which found that the ad was deemed in violation of specific items in 4A’s code of ethics.
The Belo ad with the tagline “tough times call for beautiful measures” previously stirred national media because of its upsetting portrayal of women. GIGIL and Belo has since then apologized for the film.
After one year, it is expected that GIGIL will automatically be reinstated into its membership with the 4As.
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