The Cannes Lions International Festival of Creativity has announced its winners for Branded Content & Entertainment. No Grand Prix was given in the category.
The USA led with a total of six Gold Lions, seven Silver Lions, and 10 Bronze Lions.
Creative Artists Agency Los Angeles’ ‘The Scarecrow’ for Chipotle Mexican Grill got three Gold Lions. The film also got the Grand Prix for PR.
RPA Los Angeles’ ‘Project Drive-In’ for American Honda Motor Co. got two Gold Lions.
AlmapBBDO Sao Paulo / Inkuba Sao Paulo’s ‘Kombi Last Wishes’ for Volkswagen Do Brasil also got two Gold Lions.
Other Gold Lion winners were:
Lemz Amsterdam’s ‘Sweetie’ for Terre Des Hommes Netherlands
Terre des Hommes – Sweetie Case film from Lemz on Vimeo.
Ogilvy & Mather Argentina’s ‘Amia Booth’ for AMIA (Asociacion Mutual Israelita Argentina)
Interlude New York’s ‘Bob Dylan Like a Rolling Stone’ for Sony Music
From Asia, India led with two Silver Lions for JWT India’s ‘Make Every Yard Count’ for Nike and a Bronze Lion for Lowe and Partners Worldwide Mumbai’s ‘The Kan Khajura Station’ for Unilever India.
From Japan, Dentsu Tokyo’s ‘Sound of Honda / Ayrton Senna 1989’ for Honda Motor Co. got a Silver Lion. Hakuhodo Tokyo’s ‘Rice-code’ for Inakadate Village got a Bronze Lion.
rice-code from ADC Awards on Vimeo.
See the full list of Branded Content & Entertainment winners here.
