CANNES – Adam&EveDDB’s ‘Sorry I Spent it on Myself’ for Harvey Nichols and Forsman & Bodenfors’ ‘The Epic Split’ for Volvo Trucks bagged the Grand Prix in Film at the Cannes International Festival of Creativity.
“I think those two films were outstanding from all the other winning films submitted. They both were great examples of how to communicate the product benefit in the new fresh way that was also entertaining and well produced. It’s the kind of films that people want to watch it again and again,” said Film juror Sompat Trisadikun, Chief Creative Officer, Leo Burnett, Thailand.
Meanwhile, the USA led with the most number of wins, bagging 31 of 105 metals: 7 Golds, 8 Silvers, and 16 Bronzes.
“We started to think about and to search for something which I believe the whole industry is missing at the moment. We are talking a lot about what are the things that are changing, and we’ve forgotten about what will never change,” Film jury president and DDB Worldwide Chief Creative Officer, Amir Kassaei as he introduced the winners. According to Kassaei, the jury looked for three things: bravery, honesty, and humanity. “I believe if you’re not brave, you will never ever change the world for the better,” he said.
Trisadikun said, “Most of the films shortlisted this year were really good but many of them did not make it because they missed the criteria that all of the jury members were looking for.” Trisadikun said that Kassaei had told them to find work which not only had brilliant execution and strategy, but were relevant to the brand.
Trisadikun shared that this year, there were a number of pieces submitted that associated themselves with social good across various categories. “Surprisingly a lot of films were about the handicapped (some of jury even made comments suggesting if this year was a handicap year!)”
“We weren’t looking for any specific theme, trend or any particular style of film submitted, however instead we gave importance to the ideas behind a film. I must say, what we were looking for was the best and bravest film idea that was relevant to the brand and its audience,” Trisadikun said.
Following USA was UK with 13 metals apart from the Grand Prix: 1 Gold, 5 Silvers, and 7 Bronzes.
Argentina won 10 metals: 2 Golds, 4 Silvers, and 4 Bronzes.
Both New Zealand and Japan took home a Gold and a Bronze metal each. UAE also won one Gold metal.
In addition to the Grand Prix, Sweden also bagged one Silver.
France’s wins numbered at six, with four Silvers and two Bronzes.
Australia won five metals: two Silvers and 3 Bronzes.
Spain won four metals: one Silver, and Three Bronzes.
Italy also bagged four metals, all Bronze.
Denmark and Mexico won three metals each, both taking home one Silver and two Bronzes.
Germany and Canada also took home three metals each, all Bronze.
Peru and the Netherlands won one Silver and one Bronze each, while Brazil and Norway snagged two Bronzes each.
China, India, Malaysia, Singapore, South Africa, and Thailand all won one Bronze each.
View the full list of winners here.
