On the final day of the Cannes Lions Festival of Creativity 2014 Ogilvy & Mather has been named Network of the Year, retaining its title for the third consecutive year in a major feat for the world-leading creative network.
“Quite honestly, we didn’t expect to win the ‘Cannes Lions Network of the Year’ this year. We are truly honored. Without our client’s courage and support, our colleague’s guts and tenacity, and the Pervasive Creativity culture we laid out across our network five years ago, this threepeat would not have been possible,” O&M Global Chief Creative Officer Tham Khai Meng told adobo.
Highlights of the week included:
· 2 Creative Effectiveness Lions
· 1st Radio Grand Prix, for Lucozade ‘Give Me Strength’
· Direct Grand Prix and 5 Golds for British Airways ‘Magic of Flying’
· Titanium and 4 Golds for UN Women ‘Autocomplete Truth’
· Product Design Lion for Amnesty International ‘Freedom Candles’
Following a week of success across multiple categories, with 110 Lions in total, Ogilvy & Mather rounded off the Festival by taking home Titanium, Innovation, and Gold Branded Content & Entertainment Lions today. The Titanium Lion went to Memac Ogilvy Dubai for its work for UN Women, ‘The Autocomplete Truth’. A series of ads using real Google searches to reveal the pervading issue of discrimination against women across the globe, it demonstrated the power of simple ideas and was one of just 12 campaigns to be awarded a Titanium Lion.
Meanwhile, the world’s first connected tennis racket, ‘Babolat Play’, created by Ogilvy France, won one of only four Innovation Lions, and Ogilvy & Mather Argentina’s impactful ‘AMIA Booth’ – which gave citizens of Buenos Aires the chance to become ‘survivors’ of the 1994 AMIA terrorist attack – took home a Gold Lion in the Branded Content & Entertainment categories.
OgilvyOne London’s British Airways ‘Magic of Flying’ initiative was the most awarded single campaign within the network, with 9 Lions, including a Direct Grand Prix.
Worldwide Chief Creative Officer at Ogilvy & Mather, Tham Khai Meng, said: “#threepeat! We are honored by this recognition from our peers, our industry, and Cannes Lions. This would not be possible without the formidable support of our clients and colleagues. To win here – at a truly international show – is a testament to the bravery of our people.”
On Twitter, Ogilvy & Mather dominated share of voice: #OgilvyCannes earned over 280 million impressions, with 26,253 mentions.
In total Ogilvy & Mather won: 2 Grand Prix, 2 Creative Effectiveness, 1 Titanium, 1 Innovation, 1 Product Design, 17 Gold, 31 Silver, and 55 Bronze Lions.
