Awards: London International Awards 2021 Evolution and Transformative Business Impact shortlist revealed

Sponsor

NEW YORK, USA — London International Awards (LIA) has announced the shortlist for Evolution and Transformative Business Impact.

There are a total of 68 entries Shortlisted in Evolution. The United States dominates with nine entries shortlisted, followed by India with seven and Australia with six.

The Evolution jury led by Merlee Jayme, Chief Creative Officer of Dentsu International APAC / Chairmom of Dentsu Jayme Syfu reviewed and discussed the entries producing the shortlist for 2021. Joining Merlee in the virtual discussions were Khaled AlShehhi, Executive Director of New Media and Visual Production at UAE Government Media Office, Dubai; Martin Biela of MRM, Frankfurt; Ravi Deshpande of Whyness, Mumbai; Melissa Eccles of Amazon Studios, Culver City; Damien Eley of The Many, Los Angeles; Judy John of Edelman, Toronto; Valerie Madon of VMLY&R, Singapore; Tom Martin of Special Group, Sydney; Caitlin Robinson of Huge, Brooklyn; Jimmy Smith of Amusement Park Entertainment, Los Angeles; André Toledo of DAVID, Madrid and Lewis Tutssel of Facebook, London.

Sponsor

In Transformative Business Impact 28 entries Shortlisted. Colombia leads with five entries shortlisted and Australia and the United States tie with four shortlisted entries each.

The inaugural Transformative Business Impact jury led by Adrian Mills, Lead Partner for Creative Brand Advertising at Deloitte Digital discussed the entries that do not just recognize work that promotes solutions to customers; it recognizes the solutions themselves. Joining Adrian in this truly diverse jury were Libby Brockhoff of Odysseus Arms, Mill Valley; Till Eckel of Media.Monks, Berlin; Debbie Ellison of VMLY&R Commerce, London; Jamie Hall of co:collective, New York; Thomas Kolster of Goodvertising, Copenhagen; Bob O’Leary of BNY Mellon, New York; Giovanni Rozo Rodriguez of The Juju, Mexico City and Dominic Stallard of The XMakers, Singapore.

Winners for all media will be announced on 17th November.

To view all Shortlisted entries released thus far with media and full creative credits, please visit: www.liaentries.com/shortlist

EVOLUTION SHORTLIST 2021 (by country):

ARGENTINA:

Wunderman Thompson Argentina, Buenos Aires

Degree Deodorant “Degree Inclusive” for Brand Action
Degree Deodorant “Degree Inclusive” for Product Innovation
Aves song, launching Dante Spinetta. “Through Your Eyes” for Technology Development

AUSTRALIA:

Ogilvy Australia, Melbourne

AAMI “Warning Spots” for Media Innovation

Saatchi & Saatchi Australia, Melbourne

Donation Dollar for Brand Action
Donation Dollar for Media Innovation
Donation Dollar for Product Innovation

Thinkerbell, Australia

B Honey “The Purple Hive Project” for Brand Action
B Honey “The Purple Hive Project” for Creative Technology

CANADA:

No Fixed Address, Toronto

SickKids Foundation “SickKids Airbnb” for Experiential
Canadian Centre for Child Protection “Happy Birthday, Twitter” for Social Media

Zulu Alpha Kilo, Toronto

Tough Turban for Brand Action

CHINA:

Ogilvy Beijing, Beijing

Huawei “5G Kung Fu Showdown” for Creative Technology
Huawei “5G Kung Fu Showdown” for Virtual Reality

COLOMBIA:

draftLine Colombia, Bogotá

Tienda Cerca “Tienda Cerca” for Brand Action
Tienda Cerca “Tienda Cerca” for Creativity in Commerce

Publicis Colombia, Bogotá

NESCAFÉ® Artesano “Coffee Stamp” for Experiential

Wunderman Thompson, Bogotá

Edina Energy “WaterLight” for Product Innovation

FRANCE:

McCann Paris, Paris

Spinneys – the Lebanese Breast Cancer Foundation – American University of Beirut Medical Center “The Bread Exam” for Media Innovation

Publicis Conseil, Paris

Renault “Electric Village” for Brand Action
Renault “Electric Village” for Experiential

GERMANY:

Sehsucht, Hamburg

WWF “Eurythenes plasticus” for Brand Action

Serviceplan Germany, Munich

German Child Protection Association “The Secret Sculpture” for Augmented Reality
LEGO Star Wars “Build With The Force” for Augmented Reality
Dot Go “Dot Go. The first customizable object recognition app for the visually impaired.” for Product Innovation
Dot Go “Dot Go. The first customizable object recognition app for the visually impaired.” for Technology Development

INDIA:

Cheil India, Gurugram

Samsung Good Vibes “Now, Words Aren’t Just Heard, But Felt.” for Brand Action
Samsung Good Vibes “Now, Words Aren’t Just Heard, But Felt.” for Creative Technology
Samsung Good Vibes “Now, Words Aren’t Just Heard, But Felt.” for Technology Development

DDB Mudra Group, Mumbai

Spotify “#PlayThis” for Media Innovation
Spotify “#PlayThis” for Social Media

Ogilvy India, Mumbai

Cadbury Celebrations “#NotJustACadburyAd” for Best Use of Real Time Advertising
Cadbury Celebrations “#NotJustACadburyAd” for Media Innovation

ITALY:

Publicis Italy, Milan

Heineken “Shutter Ads” for Media Innovation

JAPAN:

Dentsu Inc., Tokyo

Tuna Scope / AI Tuna “Tuna Scope 2020” for Creative Technology
Tuna Scope / AI Tuna “Tuna Scope 2020” for Technology Development

Geometry Ogilvy Japan, Tokyo

IBM “Second Life” for Brand Action

KOREA:

Cheil Worldwide, Seoul

EMART “Safe Sale” for Experiential
EMART “Light Saver” for Product Innovation

Innocean Worldwide, Seoul

Hyundai Motor Group “Little Big e-Motion” for Experiential
Hyundai Motor Group “Little Big e-Motion” for Technology Development

PAKISTAN:

Ogilvy Pakistan, Islamabad

Telenor Pakistan “Naming the Invisible by Digital Birth Registration” for Brand Action
Telenor Pakistan “Naming the Invisible by Digital Birth Registration” for Technology Development

PERU:

Fahrenheit DDB, Lima

Andea Water “AWA” for Product Innovation

POLAND:

Ogilvy Poland, Warsaw

LEGO “LEGO Green Instructions” for Brand Action

SINGAPORE:

Ogilvy Singapore, Singapore

RIT Foundation “Please Arrest Me” for Social Media

SOUTH AFRICA:

Promise, Joahnnesburg

Castle Lite “Cold Tracker” for Best Use of Real Time Advertising
Castle Lite “Cold Tracker” for Media Innovation

SPAIN:

Cheil Spain, Madrid

Samsung “Tallk” for Creative Technology

DAVID, Madrid

Burger King “Stevenage Challenge” for Media Innovation
Burger King “Stevenage Challenge” for Social Media

Havas, Madrid

Santander “Fieeld” for Technology Development

SWEDEN:

NORD DDB, Stockholm

Elgiganten Denmark “The VAR Discount” for Best Use of Real Time Advertising
Elgiganten Denmark “The VAR Discount” for Creativity in Commerce

THE NETHERLANDS:

Ogilvy | Social.Lab Amsterdam, Amsterdam

Volvo Cars Nederland “Volvo LifeSaver” for Creative Technology

UNITED ARAB EMIRATES:

Havas Middle East, Dubai

adidas “Liquid Billboard” for Media Innovation

MullenLowe MENA, Dubai

Mobily “ProtectSet” for Product Innovation

UNITED KINGDOM:

The&Partnership London, London

Royal National Institute of Blind People “The Design for Everyone Campaign” for Brand Action

UNITED STATES:

Facebook, Menlo Park

WhatsApp “Check It Before You Share It” for Product Innovation
WhatsApp “Check It Before You Share It” for Social Media
WhatsApp “Check It Before You Share It” for Technology Development

McCann Health, New York

Change The Ref “The Unfinished Votes” for Augmented Reality
Change The Ref “The Unfinished Votes” for Creative Technology
The CO2 Inhaler “The CO2 Inhaler” for Creative Technology
The CO2 Inhaler “The CO2 Inhaler” for Product Innovation
The CO2 Inhaler “The CO2 Inhaler” for Technology Development

R/GA California, San Francisco

Reddit “Superb Owl” for Media Innovation

URUGUAY:

The Electric Factory, Montevideo

Toyota “The Hy Project” for Technology Development

TRANSFORMATIVE BUSINESS IMPACT SHORTLIST 2021 (by country):