JAKARTA, INDONESIA — After 3 years of unstoppable success, Idenya Flux officially launched a creative network called Flux Creative Universe (FCU), a holding company to house brand new agencies with diverse services, expertise, and strength into one big creative business network.
FCU as the holding company will work as a creative business aggregator that connect each agency with the client’s needs while each company will have creative freedom to optimize each client’s business.
“Creative Business is the essence of FCU. We support our agencies’ performance in order for them to optimize their client’s business performance. This chain of growth is what we believe will make this holding sustainable,” said Yohanes Auri, the Founder of Flux Creative Universe (FCU).
“More than just financial investment, FCU responsible to help our agencies to have a lasting partnership with clients. We provide creative support to back up their performance,” Auri adds.
Back in 2006, Auri started this success from a small bedroom by creating Flux Design, a small design house that steadily get its trust from various clients. The success found a bigger leap when he created Idenya Flux in 2018, including when the agency had a 184% of revenue increment over the previous year.
With his experience, Auri dreams to create an agency network that is not just strong in terms of creativity, but also in business performance. There are five agencies under this holding. To complement Idenya Flux, which is now led by its talented creative chief, Boyke Dwijanarko; Indonesia’s first D&AD New Blood winner, Kevin Kristanto to lead Sugar Rush Asia; a former e-sports athlete, Richard Permana to handle an e-sports company called NXL; Jailani Sidik to head Flux Design; and one brand new full-service agency called Farmer which is led by Wirastomo Hadi who has proven in bringing success to his former agencies such as Havas Indonesia, Ogilvy Indonesia, Maleo.Agency, and many more.
“Many advertising agencies in Indonesia able to come up with a creative and innovative works, but not many can grow rapidly in business due to creative management skill and that’s what I want to build through our network. It is FCU’s responsibility to help each entity to have a solid creative management skill,” said Auri.
Sugar Rush for example, within less than a year, the agency quickly found its break-even-point and has achieved a total profit of more than 5 billion IDR.
As the pandemic starts flattening, Auri believes that in 2022, Indonesia will regain a business growth. More business will go back to normal, some even will spend higher, and the government also puts an increment up to 5,2 % on the state budgeting. We have a good opportunity to seize and that is why FCU expands its services through several entities and capabilities.
FCU plans to add three new entities in 2022 and they are preparing a total investment of one million dollars. “We plan to set up a digital agency, a production house, and new creative platform that might enrich our portfolio,” concluded Auri.
