NEW YORK, USA — Entries from 14 countries and regions have made the first-round shortlist for the new One Asia Creative Awards 2021, produced by The One Club Asia.
Ogilvy Australia Melbourne is the agency with the most shortlisted entries with 15, followed by Special Group Auckland with 14, and Famous Innovations India and M&C Saatchi Sydney with 11 each.
“Meddle in the New Zealand Election” by Special Group Auckland is the most shortlisted entry with 11. “Uni-form” for Vogue by Ogilvy Taiwan has seven shortlisted entries, and “Tuna Scope 2020” by Denstu Tokyo for Kura Sushi has six.
Mainland China leads the way with 55 shortlisted entries, followed by Australia with 39, and India and Taiwan tied with 20.
The complete list of One Asia 2021 shortlist entries can be viewed here. Finalists will be announced in December, and winners in January 2022.
A jury of more than 70 top creatives from 17 APAC countries and regions — as well as a handful of international creative leaders — selected this year’s first-round shortlist. One Asia 2021 finalists will be announced in mid-December, with Gold, Silver and Bronze winners unveiled in January.
One Asia also features new special awards, including the Green Award recognizing work which made a significant environmental impact, and the CMO Award honoring the marketer responsible for the single most impactful idea on a brand’s business, as voted by a jury of top CMOs.
One Asia 2021 rankings will also be announced in January, identifying Agency of the Year, Client/Brand of the Year, Network of the Year, Independent Agency of the Year, Internal/In-House Agency of the Year and Production Company of the Year, as well the other top-scoring entrants determined by the number of Gold, Silver, Bronze and Merit awards won this year.
The One Club Greater China office was founded in 2000, hosting a series of youth events in China, and added The One Show Greater China Awards and related Creative Week program seven years ago. In the past 20 years, the team has focused on promoting creativity in the region, and greater communications between Greater China and the global industry. This expanded focus prompted the office to rebrand this year as The One Club Asia.
The One Club for Creativity, producer of The One Show, ADC Annual Awards, Type Directors Club Communication Design and Typeface Design awards, Young Guns and Creative Week, is the world’s foremost non-profit organization whose mission is to support and celebrate the global creative community.
The One Show is a top global awards show for advertising, design, and digital marketing, focusing on the creativity of ideas and quality of execution. Established in 1921, the global ADC Annual Awards is the world’s longest continuously running creative award for advertising and design, honoring excellence in craft, design, and innovation. Creative Week takes place in June, and is the preeminent festival celebrating the intersection of advertising and the arts.
