MANILA – If you own a restaurant business, chances are you are spending anywhere between zero to six percent of the total revenue to marketing.
Don’t flinch. There’s nothing to be embarrassed about it since the National Restaurant Association in the United States places the average marketing budget for a restaurant to be three percent.
“The good news is that old saying in traditional marketing that ‘half of all advertising is wasted; the problem is, no one knows which half’ no longer holds true in digital marketing,” writes Aaron Allen Global Restaurant Consulting in its corporate blog.
With Digital Marketing, restaurateurs have now access to the Holy Grail of advertising—something that’s efficient and measurable with costs that are directly linked to results.
“Even more encouraging for restaurant marketers, digital marketing is the best way to engage the restaurant industry’s most prized, if misunderstood, audience—Millennials,” Aaron Allen reveals.
A mix of Gen X and Gen Y, the millennial generation includes anyone born after 1983. For reasons of demographics, culture and consumer tastes, Millennials are now a larger and more profitable audience than Baby Boomers for the restaurant industry.
They are “digital natives” and are especially adept at using computers, smart phones, social networking and other new media—and they expect the brands they love to join them there.
Filipinos have caught up with the trend too. Recent figures indicate that approximately 11,000 restaurants are registered in Zomato and that 40% of Filipinos click on ads with good deals.
Aaron Allen recommends allocating 40% of the total marketing budget to digital. It further emphasizes that budget, strategy; timelines, tactics and messages must all be succinctly distilled and then divided among a number of cutting-edge new digital media categories.
Learn more on how to truly maximize the wide tools of Restaurant Digital Marketing. Discover the vast potential of Restaurant Digital Marketing beyond social media. Join the second Restaurant Digital Marketing Conference in Enderun Colleges on August 27.
Listen to industry practitioners’ stories on how they captivated their online audience with buzz worthy campaigns, motivating virtual customers into in-store visits and converting strangers to loyal brand advocates.
Join us in the 2nd Restaurant Digital Marketing Conference and discover the possibilities of restaurant digital marketing beyond social media! Are you going to take it? Call 9270096 / 09285065382 for more details.
