SEOUL, SOUTH KOREA — Cheil Worldwide has won 22 statues at the 2021 London International Awards grabbing seven Silver and fifteen Bronze statues. The winners were announced last night via online.
“Talk” by Cheil Worldwide Spain won two Silvers, one each from Digital and Pharma & Medical. To enable ALS patients to communicate with others and control IoT-connected utilities in their homes, the free app turns any Samsung device into an eye movement tracker with the ability to turn pupil gestures into words and actions
. The campaign also won three Bronzes.
“Now, Words Aren’t Just Heard, but Felt” by Cheil Worldwide India picked up two Silvers, one each from Design and Digital. To help deafblind people communicate, the unique smartphone app uses the principles of Morse Code and smartphone vibrations to send messages via a pattern of taps. The app converts vibrations into voice or text messages or vice versa. The campaign also added two Bronzes.
A Silver in Digital and four Bronzes went to “The Cost of Bullying” by Cheil PengTai Beijing and Cheil Worldwide Hong Kong. The campaign hacked China’s biggest game of the year by linking game chatroom’s abusive language detection system with the pricing database to raise the price for the bully every time the system detected any sign of bullying.
“Abandoned Stations” by Cheil Worldwide Hong Kong grabbed a Silver in Design and two Bronzes. The tongue-in-cheek representation of Volkswagen’s all-electric ID. range pokes fun at petrol cars by implying that petrol stations will soon be a thing of the past.
“What’s Your Name” by Iris London won a Silver in TV/Cinema and a Bronze. The campaign focused on the importance of identity and acceptance as it builds on an insight that members of the transgender community often try out their new identity for the first time in a Starbucks store.
A Bronze in Evolution went to “Light Saver” by Cheil Worldwide Seoul. The campaign revamped shopping cart handles, an area most frequently touched during grocery shopping, into ones loaded with germicidal UV light lamps to ensure the safety of the customers yet not interfering with their shopping experience.
Another work by Cheil Hong Kong, “Joy Sticks,” won a Bronze in Print. The print series for Chupa Chups convey what the brand is meant to be – a pure joy on a stick, with the lollipop turned into a joystick of different arcade games such as claw machine, racing, and fighting games.
“Mucinex Sickwear” by Barbarian won a Bronze in Social Media & Influencers. To drive awareness and relevance with a younger audience for the cough and cold brand, a limited clothing collection was created and launched on a shoppable fashion show on YouTube Live.
