Wunderman Indonesia has fortified its strategic team with the addition of digital strategist Teddy Satrio. Satrio’s primary focus will be on devising strategies for key clients such as Nokia, Microsoft and Ford. Based in the Jakarta office, Satrio reports to Agung Rahadian, head of planning at Wunderman Indonesia.
Satrio brings to Wunderman’s clients a wealth of experience in strategic and digital planning—he previously served as digital strategist at McCann Worldgroup and BUBU, working with clients such as Triumph Motorcycle, Nestle, Manchester United, Telkomsel, Intel, Maybelline and Unilever. Prior to that, Satrio was digital media promotion and online communication officer at Yayasan Masyarakat Mandiri Film Indonesia, creative director at JIA Marketing Services and head of communication at the Sacred Bridge Foundation.
“In our rapidly changing marketplace, Satrio’s knowledge of the digital space and the modern consumer will play an increasingly important role in helping us to understand, target and tap into the Indonesian market,” Agung said. “It’s not only important to have data at our fingertips, but we must also know what to do with it, to create the best solutions for clients.”
Social Listening vs Surveys: Satrio weighs in on data personalization in Indonesia
Sharing his insights on the region, Satrio said, “Indonesians love to share their daily activities. This is actually a much more reliable source of personal data than surveys and questionnaires.”
“With the implementation of single sign-on, brands can connect better to their customers just by listening,” Satrio continued. “Content marketing will enter a new territory where each piece of content can be personalized and customized to the interest of the consumer. A deeper connection between the brand and the customer will also benefit the brand in terms of SEO. Contextual contents will have a higher chance of being shared among the readers’ social networks.”
