MUMBAI – LinOpinion GH, public relations consultancy and the PR division of Lowe Lintas India, has won luggage manufacturing company VIP Industries Ltd. The partnership will assist in developing the best strategic communication route for VIP Industries and create a stable, resounding image for its brands including VIP, Carlton, Alfa, Aristocrat, Skybags and Caprese. The account was won via a multi-agency pitch.
Speaking on the association, Sudip Ghose, Vice President – Marketing, VIP Industries Ltd said, “We are proud to be associated with LinOpinion GH and we look forward to a successful and long standing association with them. With their vast expertise in the retail and lifestyle sector, we are sure that VIP Industries will evolve into an even stronger entity and our brands will get a distinct positioning thereby impacting on image and market share.”
Commenting on the new win, Ameer Ismail, Executive Director, LinOpinion GH and Lowe Lintas and Partners says, “We are thrilled to partner with such a prestigious and iconic brand. At LinOpinion GH, we cater to the requirements of diverse clients. With our domain expertise and proven track record we demonstrated the right mix of insight, strategy and ability to execute seamlessly across market segments through the pitch processes. We will use unconventional and innovative communication routes to add value to this campaign as it unfurls. VIP is a highly coveted name in the luggage manufacturing industry and we are extremely proud to have them on board with us.”
For LinOpinion GH, VIP Industries comes as a significant addition to their already existing roster of some leading clients in the lifestyle, travel and luxury retail space. These brands include Seiko, Supermax, Tourism Victoria, Starwood Group, Etihad Airways among others.
Established in 1971, VIP Industries Ltd. is Asia’s No. 1 luggage manufacturer. Its product offerings includes a variety of hard and soft luggage – strolleys, suitcases, duffle bags, overnight travel solutions, executive cases, backpacks, and other travel accessories.
