CHI&Partners has launched the fourth in its series of animated campaigns for TalkTalk, in which household objects are brought to life to represent the happiness of a well-connected home.
Following on from ‘Homes within Homes’, ‘Model Village’ and ‘Date Night’, CHI&Partners’ new commercial ‘The Mission’ tells the story of six household objects coming to life and embarking on an epic journey to find great TV.
This latest spot couples TalkTalk’s trademark soulful animations with a rousing, campaigning tone to champion the brand’s TV offering – aiming to convert more existing broadband and landline customers to TalkTalk TV.
Directed by award-winning Nexus directors Smith & Foulkes, the heartwearming spot follows a doll, two fluffy bunny slippers, a garden gnome, a tin robot and a dog-lamp as they set out on a treacherous, odyssey-style journey, battling against the elements before they reach their destination – a warm, inviting house with a bright TV screen shining through the open doorway.
‘The Mission’ is the first of four new ads which will roll out from September through to January 2015, spotlighting the value and flexibility of TalkTalk TV, which includes kids, entertainment and sports channels and family blockbuster movies as well as its fibre broadband package.
Micky Tudor, creative director at CHI&Partners, said: “Our award-winning animations for TalkTalk have set a precedent over the years – and this year we’ve aimed to raise the bar again. Everything about this little film is epic. Shot in cinemascope and with a sweeping score from ‘Last of the Mohicans’, this spot is packed with the kind of extraordinary craft that is normally reserved for the world of feature films.”
Olivia Streatfeild, Commercial Director – consumer at TalkTalk, said: “We are so excited about our new TV campaign. The title ‘The Mission’ is apt as TalkTalk continues on its mission to bring families together through great TV entertainment. We want to help make our four million TalkTalk homes better off with our flexible ways of viewing great TV. We hope our customers love the creative as much as we do.”
Nexus directors Smith & Foulkes said: “The initial idea for this spot started as a mission statement, a mantra shouted by a crew of household objects demanding better and cheaper TV. But the challenge was not just about incorporating the emotional connection seen in previous TalkTalk spots into the script, but also about providing pure cinematic entertainment – so we took a slightly different approach, using the cinematic potential of a group of friends setting out on an epic quest to find a house with TalkTalk TV. This gave us the comic scope to show our heroic group’s most over-dramatic adventures in a quiet corner of suburbia.”
The new campaign coincides with the roll-out of TalkTalk’s new brand look and feel, also created by CHI&Partners, which brings a playful flavour to TalkTalk’s print, out-of-home and online advertising, with 3D headlines and bold, colourful fonts intended to grab the attention of customers, while conveying the fun and approachable personality of the brand.
Credits
Client: Olivia Streatfeild, Commercial Director, TalkTalk
Client: David Parslow, Head of Marketing, TalkTalk
Creative Agency: CHI & Partners
Executive Creative Director: Jonathan Burley
Creative Director: Micky Tudor
Creative: Jim Bolton
Executive Producer: Matt Cresswell
Producer: Roz Prentice
CEO: Nick Howarth
CSO: Neil Goodlad
Planner: Anthony Cox, Laura Kinzett
Business Director: Fern Nott
Account Director: Alexa Ponking
Account Manager: Susie Seldon
Media Agency: m/Six
Media Planner: Marc Caulfield, Deb Mitra
Production Company: Nexus
Director: Smith and Foulkes
ECD: Chris O’Reilly
Producer: Tracey Cooper
Production Assistant: Greet Kallikorm
Project Lead: Dave Walker
Director of Photography: Alexander Melman
Animation: Benjamin Tron, Gary Cureton, Ed Sherwood, Eoin Coughlan, Dominic Griffiths, Paul Tempelman
Rigging: Dan Lane, Matt Clark
Lighting and Rendering: Rachael Dunk, Gary Fouchy, Liviu Berechet, Wayne Kreslin
Modelling: Matt Clark, Gary Newman, Clare Price, Roxane Martinez
Storyboarder: Cyrille Nomberg, Adam Beer
VFX: Thanos Topouzis, Daniel Forgacs
Tracking: Peanut
Compositing: Time Based Arts
Editor: Gus Herdman @ Trim.
Post Production / Grade: Time Based Arts
Sound Design: Factory
Sound Engineers: Daniel Beckwith & Neil Johnson
Music Company: Platinum Rye
Music Director: Dave Goulding
