NEW YORK, USA – The ADVERTISING Club of New York’s International ANDY Awards, the first advertising award show of the season, has announced regional competitions to ensure the work from every corner of the world is represented. In an effort to break barriers that exist around cultural context, each region will have small Juries representative of the creative excellence in the area.
Entrants from all over the world can submit their IDEAS at no cost to compete in the regional competitions. Each region can compete for the title of ‘Best of’ including Africa, APAC, Greater China, Europe, LATAM, and MENA. Those who place will be shortlisted for the main, global competition. In the new calendar year, all entrants who participated in regionals can choose to move their work forward to the Global competition. There is no requirement to participate in regionals in order to submit to the Global competition as in other years.
“Our hope is that more people have their work represented in the Show. We wanted to eliminate barriers that exist that may deter some agencies to submit work – whether that be cost to compete or missed cultural context,” said Gina Grillo, President & CEO of The ADVERTISING Club of New York and The International ANDY Awards.
Over the last five years the ANDYs have created sustainable change by rebuilding itself as an award show that believes that the only way forward is through diversity of thought, more representation at the table and less prescriptive categorizations, awarding work that is courageous in its message regardless of medium.
“Our industry is always better when it combines different perspectives,” said PJ Pereira, Co-Founder & Creative Chairman, Pereira O’Dell and the ANDYs Jury Chair. “Expanding the ANDYs relationships around the world allows us to have more of these perspectives in the show, but also extends the diversity initiatives there too through the mentorship program that every judge has to commit to. I’m excited to see the impact this new initiative will have both on the short term of the show, and in the long term in the regions.”
We are so fortunate to have some of the best names in advertising joining in our effort to break barriers of entry that exist among different pockets of the world. pic.twitter.com/jGNLnEVPmu
— andyawards (@andyawards) November 23, 2021
Last year as a part of the ‘Face The Future’ initiatives – a path forward to propel a new generation of leaders for the industry – the ANDYs introduced a creative mentorship program pairing Jury members with an up and coming creative from underrepresented areas. The program will continue under PJ Pereira’s, Creative Chairman at Pereira O’Dell, second term as Chair.
Other new distinctions include Network of the Year, Holding Company of the Year, Production Company of the Year, Best New Agency, Best In House and Best In Show in RESET.
Complete 2022 Jury will be announced soon, and regional entries are being accepted at www.andyawards.com/ now until December 1st, 2021.
About The International ANDY Awards
The International ANDY Awards, the first show of the year, celebrate the ideas, craft, innovation, and brave thinking that pushes our industry forward. As one of the most sought-after awards for creative excellence in advertising for over 50 years, The ANDYs are a predictor and barometer of the industry’s best. Work created by agencies, production firms, brands, publishers, content studios, PR firms, individuals and students are currently being accepted. For more information visit: www.andyawards.com
About The ADVERTISING Club
The ADVERTISING Club of New York is a leading trade organization serving the advertising, media, and marketing industries in the media capital of the world. We offer access, thought leadership and programming that intends to educate, empower, and celebrate our constituencies. The Club produces the International ANDY Awards to raise the bar on creativity and elevate the craft. The ADVERTISING Club’s Foundation is dedicated to building a stronger talent pipeline representative of our diverse community. The ADVERTISING Club of New York is a Founding Member of Creative Spirit US.
