SINGAPORE – Tokio Marine Asia Pte Ltd, a leading insurance-related services provider in Asia, has awarded Havas Worldwide Singapore its communication mandate across Southeast Asia (SEA). The agency bagged the account following a competitive pitch.
The appointment will see the agency conceptualize and produce Tokio Marine’s first ever SEA regional brand campaign. Havas Worldwide will be building from a brand positioning and look and feel that is newly defined by The Brand Union. The first campaign is expected to launch early next year.
Tokio Marine Asia is an established regional headquarters and intermediate holding company, based in Tokio Marine Centre in Singapore with offices across Asia. The company aims to maintain the consistent growth of Tokio Marine Non-Life and Life Insurance operations within the region by providing management and technical support to new business activities, as well as the development and enhancement of products and services.
“We were looking for a nimble and integrated creative partner to bring our brand to life across the region,” said Benito Mable, VP Tokio Marine Asia. “Havas showed the best understanding of this,” he continued.
“Benito and team had a very clear sense of the kind of partner they were looking for, and the integrated model of the Havas Village and wider network really resonated. We’re looking forward to producing great work for Tokio Marine across the region,” said Dan Gibson, Group Managing Director of Havas Worldwide Singapore.
