SINGAPORE – The Philippines’ sole Gold Spike was claimed in Radio by Ace Saatchi & Saatchi for Pampers ‘ZZZ Radio’. The campaign, which lulls infants to sleep by broadcasting white noise on a radio station has won critical acclaim and numerous awards, including a Bronze Lion at Cannes earlier this year.
At the same time, Publicis JimenezBasic’s Kulas V. Abrenilla and Niño Gupana did the country proud in the Young Spikes competition, scoring a Gold for their campaign based on an anti-corruption brief for the United Nations that they were given 48 hours to conceptualize before presenting their ideas to a panel of judges.
DM9Jayme Syfu took home a Silver Spike in Outdoor for its ‘Pocket Fire Extinguisher’ for the city of Las Piñas, while Leo Burnett nabbed a PR Silver Spike for P&G’s Ariel and Downy Parfum ‘Aid Couture’.
Lowe Philippines scored the most number of 2014 Spikes metals for a Philippine agency by bagging metal in three categories for its ‘Eco Bag’ campaign for client SM, consisting of a Silver in Print and one Bronze each in Outdoor and Print & Poster Craft.
The only other multiple Spike winner from the Philippines was BBDO Guerrero, with two trophies: Bronze in Digital for Pantene ‘Labels Against Women’ for P&G and a Bronze in Mobile for the ‘#unselfie’ hurricane relief initiative.
