SINGAPORE — Games publisher Wizards of the Coast, a subsidiary of Hasbro, has handed its regional media mandate to Havas Media Singapore following a competitive pitch. The scope of work includes marketplace marketing, data analytics, and digital media management across Singapore, Malaysia, Indonesia, Thailand, and Philippines.
“Havas Media impressed us with their passion, strong insights, and understanding of the gaming category. Their deep digital know-how and commitment to understanding our business ambitions will allow us to entrench current fans while growing new audiences. We look forward to working together with Havas Media to create some magic to Wizard’s digital marketing activities, to succeed in the competitive marketplace field,” said Kenneth Ong, brand manager Southeast Asia, Wizards of the Coast.
“Wizards has a strong portfolio of games like Magic: The Gathering and Dungeons and Dragons. As avid players ourselves, we are delighted to embrace the opportunity to strengthen their presence regionally with data-driven precision and grow the business through identifying profiles of emerging high potential casual gamers that go beyond the core fan base. We look forward to leveraging our integrated expertise in marketplaces, data, and analytics to win in this space. And now, I can say I am working when I am gaming!” said Deanson Lee, executive director, Digital Solutions, Havas Media Group Singapore.
