MANILA – Integrated marketing communications agency TeamAsia has launched its refreshed website in an effort to keep up with changes in audience preference.
“Digital media is the new name of the game especially for those whose audience is online. You need to meet them where they are, and engage them in a good conversation. Your website is your first digital touchpoint so you need to ensure that it is able to connect with your audience,” said TeamAsia managing director Bea Lim.
Lim emphasized three important characteristics of the new website that any business can adapt:
- Your website must echo your brand’s voice. Websites allow customers to get to know the company, what it does and how it can best serve them. Thus, it is very important that the brand’s identity is reflected in the website, and it gives audiences something more than just information.
- Showcase your expertise. TeamAsia, for example, highlights its expertise in creating websites by integrating innovative features such as a single-scroll Homepage which allows readers to navigate through its key areas of expertise in one page and a parallax which animates the website’s background for a more appealing visual experience.
- Lastly, add a human touch. Make sure to let your entire team pitch into how you want your website to look like. Do they want icons that represent your brands or services? Do they want to contribute to the website? The key to any masterpiece is the heart of the people behind it.
“Websites serve a deeper purpose other than being a mere portal of information. It allows you to share your brand story and to connect with the right people at the right time and at the right place,” Lim said.
