LONDON, UK — Klarna, the leading global banking, payments, and shopping service that helps consumers save time, money, make informed decisions, and manage their cashflow, has today launched the digital version of its successful Money Talks card game to help break down the barriers around money discussions.
New research from Klarna, coinciding with the digital launch of the conversation-starting Money Talks game, highlights the stark number of UK adults avoiding talking about money. It found that over a fifth of adults (21%) have never discussed money with a friend or family member and it doesn’t get any easier as people get older either, with 27% of over 55s admitting to have never discussed money issues with those closest to them.
The research further reveals the top five barriers to discussing personal finances with family and friends. Awkwardness tops the list (34%), closely followed by feeling discussing money would be an invasion of privacy (30%). Other barriers to financial discussion include the potential for making the other person feel uncomfortable (26%), potential for judgment from others (26%), and the pressures of comparing against peers (19%). Only by opening up the conversation in a comfortable and enjoyable environment, can these barriers be broken.
Informed by the Social Vulnerability Scale, which is proven to foster closeness in conversation through mutual vulnerability, Klarna’s Money Talks digital card game seeks to unlock open and honest financial discussions between players in a positive and fun way. With data showing that over two in five of UK adults (44%) worry regularly about money, the game aims to create an inclusive environment to discuss personal finances. Reflecting the Scale, the game comprises three levels and a wildcard round, with each level touching on a different theme including relationships, personal habits, mindsets, and financial basics and is accessible to everyone.
Alex Marsh, Head of Klarna UK said, “As the old adage goes: ‘a problem shared is a problem halved’, but too often there are barriers in the way preventing people from discussing financial matters with family and friends. As humans, we’re inclined to bottle up our financial fears for a number of reasons and this new data offers a snapshot of why that is.
Klarna is committed to educating our users about responsible spending and encouraging financial wellness. Following the positive feedback from consumers around the Money Talks card game last year, we wanted to ensure as many people as possible could get their hands on the game so we have now created a digital version in order to spark conversation about money. By launching this digital version of the game, we hope to reach a wider audience and generate greater awareness around the importance of discussing financial matters.“
The digital version of the Money Talks game can be accessed online at www.klarnamoneytalks.com.
