MANILA, PHILIPPINES — Yes, that’s right – this universe is the metaverse.
Defined simply, the metaverse is a virtual space where people from all over the world can meet in their avatar forms. The birth of this new universe — that comes in multiverses — is changing the game for social, community-building, entertainment, and a lot more – revolutionizing opportunities for brands and businesses in the vast digital space.
SVEN, as The Digital 1st Agency, recognizes the infinite opportunities that await brands in the metaverse and is now ready to help brands step into the future of digital, today. The Manila-based agency, which has successfully delivered award-winning strategically effective campaigns, technologies, and experiences since 2008, has forayed into the Web 3.0 and now owns a steadily growing number of metaverse assets. These investments are all for the purpose of enabling brands to establish a strong and Digital 1st presence in the metaverse.
“Social and ecommerce are still in a momentum of fast growth, and the metaverse and Web 3.0 are larger than life upgrades to today’s biggest digital experiences. So, while it’s still in its infancy stage, global brands’ entry into the metaverse cannot be ignored, which will ultimately propel rapid and untethered growth into this new sector. And the truly Digital 1st brands should be there first,” Arvi Villacin, SVEN’s CEO and Chief Tech Geek shares.
For instance, Epic Games has dazzled audiences with virtual performances like Ariana Grande in Fortnite, while Tennis Australia expanded the Australian Open’s presence for enthused sports fans all over the world by hosting an experience in Decentraland.
Other brands have used the metaverse to their advantage by using it to highlight key products and innovations. Mercedez-Benz commemorated their iconic G-Class vehicle line by partnering with non-fungible token (NFT) artists. In the same vein, Dyson launched the Dyson Demo VR, where consumers could test the brand’s products through virtual reality technologies.
In the realm of e-commerce, multiple brands such as Ralph Lauren and Nike have created virtual goods in the form of digital clothing to both breakthrough market boundaries and allow users in the metaverse to better express their individuality.
The metaverse also provides opportunity for goodwill and social awareness: Coca-Cola in 2021 raised over $575.8K for the Special Olympics International after auctioning off brand inspired NFTs. L’Oréal Paris, aiming to empower women in the current male dominated NFT space, commissioned five female artists to create NFT art inspired by the brand’s new Reds of Worth Colour Riche Lipstick shades.
With digital being fast and unstoppable, there’s no better time for the Philippines to start exploring the metaverse. Filipinos being digital explorers at heart means we can lead in this new world. In fact, BusinessWorld reported in December 2021 that the Philippines ranked first for NFT ownership out of 20 countries. The same article also reported that the Philippines had the highest number of Axie Infinity (a play-to-earn crypto game) players in the world.
Clearly, Filipinos have already taken multiple steps towards the metaverse. It’s high time to help them step into the metaverse and dive deeper.
How? It all starts with learning – getting brands and Filipinos to recognize the opportunities and possibilities, and the practical steps everyone can take to be 1st in this space. From exclusive partner consultations, support for digital artists, and a conference open for PH brands and artists, we’re looking forward to what SVEN has in store.
See you in the metaverse, Philippines!
