MANILA – Appearing on our cover this month is ‘Sweetie’, the virtual creation of Amsterdam –based agency LEMZ that scored made history this year with the actual conviction of a registered sex offender in Australia in October, in addition to winning 13 Golds, 1 Silver, and the Grand Prix for Good at the 2014 Cannes International Festival of Creativity. Read our exclusive interview with the team that brought ‘Sweetie’ to Life’.
This issue’s Marketing to the Youth documents how brands are learning to appeal to a segment whose attention-span is at an all time premium, as well as how to keep up with the developmental age compression that is rapidly changing how children see and perceive the world.
In festival coverage, we give our analyses and reports on the trends, highlights, and, of course, winners, of Clio, the 4As Agency of the Year, Boomerang, and Spikes Asia.
At the same time, in ‘The Firm’, we pull back the curtain on Ogilvy & Mather Philippines and their brand of ‘”Pervasive Creativity’, while profiles on artists Rob Cham and Marcelo Vignali take us through their creative processes.
As we prepare for our end-of-year, please accept our invitation for you to enjoy, be informed, and be enlightened, by the latest issue from The Word on Creativity!
adobo magazine is the Philippines’ premier, award-winning publication on advertising, marketing and branding. Published bimonthly, adobo is available wherever magazines are sold.
