BANGKOK – ADFEST has launched its call for entries, inviting agencies, production companies and creative studios across the Asia Pacific and Middle East to enter the 2015 ADFEST Lotus Awards.
Celebrating excellence in advertising, design, production and marketing, the ADFEST 2015 Lotus Awards will include 18 categories:
•Film Lotus
•Press Lotus
•Outdoor Lotus
•Radio Lotus
•Interactive Lotus
•Mobile Lotus
•Direct Lotus
•Promo Lotus
•Design Lotus
•Print Craft Lotus
•Film Craft Lotus
•New Director Lotus
•Media Lotus
•Branded Content & Entertainment Lotus
•Effective Lotus
•Integrated Lotus
•INNOVA Lotus
•Lotus Roots
The Branded Content & Entertainment Lotus is a new addition to the category line-up, celebrating brands that are moving beyond advertising ideas to become integrated with entertainment, as well as the agencies and production companies that are leading the way in this space.
“This region is producing some of the most engaging branded content and entertainment in the world, which makes this Lotus category especially exciting,” said Vinit Suraphongchai, Chairman of the ADFEST Working Committee.
Entries to the new category must demonstrate how brands integrate with creative content to engage consumers.
There are seven sub-categories within Branded Content and Entertainment Lotus: Best Use of Fiction Film, Best Use of Non-Fiction Film, Best Use of Music, Best Use of Experiential, Best Use of Interactive & Social Media, Best Use of Games, andBest Integrated Campaign.
To enter the 2015 Lotus Awards, visit www.ADFEST.com. For questions regarding entry criteria and deadlines, contact entry manager Nat Luevarapong at Nat@ADFEST.com.
Entries to the Remote Judging Categories (which includes Other Film in Film Lotus, Radio Lotus, Interactive Lotus, Mobile Lotus, Integrated Lotus, and INNOVA Lotus) close on January 9, 2015.
Entries to all other Lotus categories close on Friday January 16, 2015.
“ADFEST is the region’s original advertising awards festival with a legacy that dates back to 1998. It is uniquely committed to nurturing the rich diversity that exists in this region, and we are proud to say the Lotus Awards remain one of the most coveted award shows in the region, if not the world,” said Jimmy Lam, President of ADFEST.
Next year’s festival will take place from March 19 to 21 in Pattaya, Thailand with the new theme, ‘Be Bad’.
