MANILA, PHILIPPINES – OLIVER, the only company in the world that exclusively designs, builds and runs in-house agencies for brands – has promoted multi-awarded Patrick Miciano to Regional Executive Creative Director. Further strengthening its creative and strategic capabilities, Patrick will safeguard and drive OLIVER’s creative vision across ten markets in APAC.
Patrick joined the network in March of 2020 as Executive Creative Director of its Indonesia operations. He was instrumental in helping OLIVER Indonesia turbocharge its evolution from an adaptation agency to a thematic and strategic powerhouse. In less than two years, Patrick’s leadership helped the agency become Indonesia’s 6th hottest creative agency in Campaign Brief Asia’s Indonesia rankings.
With the guidance and support of Paul Bonnette (Managing Director, APAC) and Rodrigo Sobral (Global Chief Creative Officer), Patrick is looking forward to replicate OLIVER Indonesia’s creative evolution across all of its markets and studios within the region.
“Patrick is a true representation of a new generation of creative leaders that understands how to build brands through digital and help them to have a more meaningful role in people’s lives. He elevated the creative output of our Jakarta office to unseen heights. In his new role, he will be helping to deliver work that drives growth, fame and purpose for our clients across the APAC region,” said Rodrigo Sobral, Global Chief Creative Officer – OLIVER Agency.
“Patrick delivered exceptional transformation and work while leading our Indonesian creative arm. And moving forward, he is the perfect leader to take our regional creative culture and ambitious vision to the next level. I’m thrilled to be working alongside Patrick to delivery best- in-class work for our clients and brands,” commented Paul Bonnette, Managing Director South East Asia at OLIVER.
“It’s a humbling experience to take on this new challenge alongside stellar mentors, colleagues and partners who believe in the transformational power of our bespoke in-house model. We have a lot of ground to cover, but the journey to becoming a regional powerhouse will be paved with all sorts of adventures. Exciting times ahead,” said Miciano.
