KUALA LUMPUR – TBWA\ Kuala Lumpur recently strengthened and improved its digital and activation offerings by hiring two seniors: Aaron Gomez as Digital Head and Juliana Chua as Business Director and Head of Activation.
Before moving to Kuala Lumpur, Gomez spent the past four years as interactive marketing head at Cheil Communications. He has also worked at Bates and Young and Rubicam in Singapore.
Chua meanwhile was general manager for activation at Zenith Media. In 2005, she started her career at GroupM and spent five years there as senior account manager. She also served as deputy chairman in the Media Specialists Association in 2012 and chairman of the Malaysian Media Awards in 2013.
Aaron Cowie, Chief Executive Officer of TBWA\Group Malaysia commented, “The hires are in line with the group’s continued efforts in building its specialized capabilities. Digital and activation are two important growth areas for the group as more clients are seeking for marketing communication solutions beyond advertising.”
