NEW YORK, USA — A stellar year for Ogilvy has earned the advertising brand multiple top spots for Asia Pacific in the first annual One Asia Creative Awards Rankings, produced by The One Club Asia.
Ogilvy Pakistan Islamabad is the top-ranked agency in the region, winning One Asia Best of Show, two Gold, two Silver, and one Bronze awards. All of the wins were for “Naming the Invisible by Digital Birth Registration” on behalf of Telenor Pakistan, who is this year’s number one ranked client.
Powered by that campaign and other One Asia award wins by offices in Hong Kong, Mumbai, Singapore, Sydney, and Taiwan, Ogilvy Group is the top-ranked network in APAC, and WPP is the number one-ranked holding company.
The prestigious rankings are determined by the cumulative point totals of awards won in One Asia, recognizing creative excellence in APAC. The complete showcase of One Asia Gold, Silver, Bronze, Merit, and special awards winners can be viewed here.
The complete One Asia Agency Rankings can be found here, highlights include the following:
One Asia Top 10 Agency Ranking:
- Ogilvy Pakistan Islamabad
- Special Group New Zealand Auckland
- Ogilvy Hong Kong
- Ogilvy Taiwan
- M&C Saatchi Sydney
- LIFULL Tokyo
- Ogilvy Australia Sydney
- Dentsu Tokyo
- dentsuMB Taiwan
- Forsman & Bodenfors Singapore (tie)
Hakuhodo Tokyo (tie)
One Asia Top 5 Independent Agency Ranking:
- Special Group New Zealand Auckland
- M&C Saatchi Sydney
- LIFULL Tokyo
- Stig&Xi Shanghai
- Famous Innovations Mumbai
One Asia Top 5 Network Ranking:
- Ogilvy Group
- Dentsu
- Hakuhodo
- Cheil
- Stagwell
One Asia Top 5 Holding Company Ranking:
- WPP
- Dentsu Group
- Hakuhodo DY Holdings
- Cheil Holdings
- Interpublic Group (tie)
MDC Partners (tie)
One Asia Top 5 Client Ranking:
- Telenor Pakistan
- Every Kiwi Vote Counts
- Pizza Hut Hong Kong
- Vogue
- BIG W
One Asia Top 5 Production Company Ranking:
- Sweetshop Auckland
- Zebrar Sydney
- Palace Productions Taipei
- Taiyo Kikaku Tokyo
- FACTORY01 Bangkok
One Asia Top 10 Region Ranking:
- Pakistan
- Australia
- Japan
- Taiwan
- New Zealand
- Hong Kong
- Mainland China
- Thailand
- Singapore
- India
A jury of more than 70 top creatives from 17 APAC countries and regions — as well as a handful of international creative leaders — judged this year’s entries.
“Rankings play a significant role in how agencies and production companies are perceived by potential clients and employees,” said Kevin Swanepoel, CEO, The One Club for Creativity in New York. “We are proud to rank this year’s One Asia winners, and help them on their way to future growth and success.”
The One Club Greater China office was founded in 2000, hosting a series of youth events in China, and added The One Show Greater China Awards and related Creative Week program eight years ago. In the past 20 years, the team has focused on promoting creativity in the region, and greater communications between Greater China and the global industry. This expanded focus prompted the office to rebrand this year as The One Club Asia.
The One Club for Creativity, producer of The One Show, ADC Annual Awards, Type Directors Club Communication Design and Typeface Design awards, Young Guns and Creative Week, is the world’s foremost non-profit organization whose mission is to support and celebrate the global creative community. The One Show is a top global awards show for advertising, design and digital marketing, focusing on the creativity of ideas and quality of execution. Established in 1921, the global ADC Annual Awards is the world’s longest continuously running creative award for advertising and design, honoring excellence in craft, design and innovation. Creative Week takes place in May, and is the preeminent festival celebrating the intersection of advertising and the arts.
