MUMBAI, INDIA — Kinnect (a part of the FCB Group), a full-service digital integrated agency, has launched a social media campaign – #ImmaGo – for Skybags.
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Skybags offers world-class functional features in its products and makes Indians ‘Move in Style’ with their vibrant and unique designs. The brand together with its agency, Kinnect, released a peppy digital film as an ode to solo women travellers.
It’s a peppy, fun, fast-paced film that brings back the memories of a pre-pandemic time when people could travel without any inhibitions. The song calls for women to reclaim their passion for seeing, exploring, and experiencing new adventures as lockdowns have eased up and travel seems to open again.
The film showcases relatable situations that women of today experience during a solo trip – from lounging at the beach to exploring beautiful places, enjoying retail therapy at luxurious destinations, or even trying a never-tried-before cuisine in far-off lands. With foot-tapping music, the film leaves everyone feeling like #ImmaGo, go far, go wide, go solo!
Commenting on the campaign, Praful Gupta, Head of Marketing, VIP Industries Ltd., said, “In line with our philosophy of ‘Move In Style’, the #ImmaGo campaign’s fun and peppy film struck a chord with the young and aspirational audience. With travel restrictions across countries now being eased, the film captures the pulse of today’s evolved, solo women travellers, and encourages them to travel in style!
Chandni Shah, COO, Kinnect, said, “With Skybags’ #ImmaGo campaign, we wanted to create a call-to-action for women to resume and enjoy their solo travels, as they did during pre-pandemic. The idea was to create a film with a strong and clear value proposition that is both relevant and communicated in a visually appealing way.”
The campaign has garnered 4.2M+ reach, 7.9M+ Impressions, and 1.9M+ Views across all platforms till date.
