SYDNEY, AUSTRALIA — Petbarn has partnered with Howatson+Company to launch its AW22 fashion range for dogs and cats.
The campaign was shot by renowned fashion photographer Juliet Taylor, and promises to make every pet moment glamorous, even the unglamourous ones, whilst showcasing a range of knits, raingear, trench coats, and more.
Says Petbarn’s General Manager of Marketing, Shannon Jenkin, “At Petbarn, we’re all about putting pets first. Which is why our range of apparel is as well-made and stylish as any fashion brand. Makes sense that we treat it like one.”
Says Chris Howatson, CEO H+Co, “Pet wear is increasingly used as a form of human self-expression, but this campaign explores the idea that our pets have their own personalities and can be styled to match. We’re delighted to be sharing our first work for Petbarn.”
The national campaign is live across digital, social, and OOH.
CREDITS
Creative: Howatson+Company
PR: Howatson+Company
Media: OMD
Production Company: The Pool Collective
Photographer: Juliet Taylor
Production Coordinator: Zoe Izzard
Client: Petbarn
Chief Customer Officer: Nick Adams
General Manager Marketing: Shannon Jenkins
Creative Director: Kate Napier
