MANILA, PHILIPPINES — Max’s Group, Inc. (“MGI” or the “Group”), the largest casual dining restaurant group in the Philippines, continues its international expansion with the opening of Yellow Cab Pizza Co. in Houston, Texas USA.
“MGI is proud to be a global exporter of beloved Filipino brands, giving our homegrown products an international stage to showcase the local food scene and bring it closer to diners all over the world,” said Kay Lee, Chief Operating Officer of MGI International.
The Houston branch is already the 19th Yellow Cab Pizza store globally and also marks the 10th MGI international franchise opened during the COVID-19 pandemic across the North America, Middle East, and Asia Pacific markets. Refusing to sit still, the Group has continuously looked for growth opportunities that has allowed it to build the momentum needed to expand its vibrant international footprint to where it is today.
To date, the MGI store network comprises 14 territories, with 600 Philippine and 62 international sites situated across various locations in North America, the Middle East, and Asia.
Currently on soft opening, the 1,199 square foot space is strategically located in a Filipino-centric plaza right next to Max’s Restaurant—the Group’s flagship brand that has also grown immensely popular in the area for serving real and authentic Filipino cuisine; headlined, of course, by its iconic Filipino-style Sarap-to-the-Bones fried chicken. Both stores are also near the largest medical center in Texas and have been able to attract the nurse and medical staff crowd.
Yellow Cab Pizza Co. takes immense pride in its universally-appealing menu that includes New York-style pizzas, pastas, and wings. Houston diners and foodies can now enjoy a slice of Yellow Cab Pizza’s best-selling New York’s Finest, a plate of its uniquely original Charlie Chan pasta, and a basket of their famous Hot Chix wings. The store first opened its doors during Rodeo Week in March with the grand opening scheduled to happen within the second quarter.
“While we are in the same vicinity as other known local brands, early figures have already shown a positive response from the Houston community. We’ve been able to grab the attention of the vibrant and young Filipino population in the area who know the Yellow Cab brand very well. It’s also been wonderful to see non-Filipino customers embrace the brand so positively as they discover our fresh, innovative take on New York-style pizzas,” added Lee.
“We have always been proud of the portfolio of well-loved brands we operate both in the Philippines and internationally. While the pandemic may have left an indelible mark, it has not stopped ourselves from becoming a true ‘house of brands’ that is frequented not just by Filipinos but also other nationalities looking for great food and excellent service,” said Ariel Fermin, President of Max’s Group, Inc.
For international franchising opportunities, interested partners can visit https://www.maxsgroupinc.com/franchise/international or email klee@maxsgroupinc.com for more details.
