MANILA, PHILIPPINES — Angkas made an announcement of engaging TBWA\SMP, the Disruption Agency, to handle their creative campaigns.
Since launching in 2016, Angkas has established itself as the leading motorcycle ridesharing service, spearheading in the adoption of motorcycles as an alternative to cars amidst Metro Manila’s worsening traffic situation. The company also drew attention for its strict safety training and protocols, leading them to expand to cities outside Manila, while venturing into food and parcel delivery.
According to Angkas CEO George Royeca, “Angkas is known for disruption and innovation in public transportation. It’s only fitting we partner with the Disruption agency and entrust our brand with TBWA\SMP!”
Royeca speaks from experience, having witnessed the Agency’s approach to creative effectiveness firsthand during the landmark “Ingat Angat” campaign to revive the economy. As a result, the Angkas account was awarded without a pitch.
“We have been great admirers of Angkas since they launched,” says TBWA\SMP Chief Creative Officer Melvin Mangada. “It takes real imagination to innovate in an industry most people take for granted, so we are doubly excited to see what we can do with a client that’s no stranger to the power of Disruption.”
Established in 2001, TBWA\SMP is a nine-time holder of the Association of Accredited Advertising Agencies of the Philippines’ (4As) Agency of the Year title, in addition to scores of local, regional, and international awards. Having started as a creative shop, TBWA\SMP has expanded its offerings to become a full-service agency.
For more information on TBWA\SMP, visit www.tbwa-smp.com
