MANILA — Inbisco Philippines, a FMCG company counted amongst the top 25 advertisers in the country, appointed Havas Media Ortega (HVMO) as its media agency of record.
The account was awarded to HVMO after a multi-agency pitch, which involved Carat and incumbents Maxus and Universal McCann.
“This is a major win for Havas Media Ortega. Our integrated approach to media is gaining momentum in the industry. We are happy to have another new client who appreciates strategic thinking and innovative business solutions,” said Hermie De Leon, Managing Partner of Havas Media Ortega.
The agency will handle all the coffee and confectionery brands of Inbisco, which is the Philippines’ representative of global food manufacturing giant Mayora, based out of Indonesia. Inbisco’s portfolio of coffee brands includes Kopiko Astig3inOne, Kopiko Brown Coffee, Kopiko Kopiccino, Kopiko L.A. Coffee and Kopiko Café Blanca, and the confectionary brands are Kopiko Coffee Candy, Fress Mint Candy and Beng Beng Chocolate.
“Havas Media Ortega gave us an integrated media solution, not just the traditional media approach. They clearly demonstrated that effective media drives content. We were also impressed with their negotiation strength,” commented Michael Tandas, Marketing Manager, Inbisco Philippines.
