Shanghai – Singapore-based global tire company Giti Tire has appointed Arena Media from Havas Media Group China as its media agency, following a a series of presentations.
Arena will be tasked will handle media planning and buying for the tire company, spanning more than 130 countries worldwide.
Manfred Tsang, Managing Director of Havas Media Group Shanghai, said: “As a company, Giti places a lot of emphasis on reliability, innovation and high quality service, which are our core values at Havas Media Group too.
“The marketing team was also impressed with our processes and tools based on Meaningful Connections Planning and could clearly see how these can help shape the brand’s media strategy better. We were also able to demonstrate how this media strategy can be pragmatically executed, especially on TV,” he adds.
