MANILA — The 50th Anvil Awards night was held on April 17, 2015 at the new Grand Ballroom of the Marriott Hotel Manila. A distinguished multi-sectoral jury chose this year’s winners.
Throughout its 50 years, the Anvil Awards has enriched the public relations body of knowledge in the Philippines and advanced the profession by promoting adherence to the highest standards of excellence in PR practice. Previous recipients of the much-coveted Anvil Awards include some of the country’s largest multinational and local companies, government agencies, non-governmental organizations, academic institutions, and multi-sectoral and collaborative advocacy partnerships. Sponsored by the Public Relations Society of the Philippines (PRSP), the Anvil Awards are the most prestigious honor conferred on outstanding public relations achievements in the country.
Anvil Awards Categories
The Anvil Awards include two categories: public relations programs (on a sustained basis, directed at specific stakeholders, and specialized programs); and public relations tools (publications, multimedia/digital, exhibits and special events).
This year, the PRSP introduced new awards categories: the Silver Anvil for outstanding public relations programs and tools that meet the high standards set in its category; Gold Anvil for outstanding public relations programs and tools that meet the highest standards set in its category; Platinum Anvil Award for the most outstanding public relations tool that stands out among the tools already rated as “Gold” in their respective categories; and the Grand Anvil Award for the most outstanding public relations program that surpasses all programs already rated as “Gold” in their respective categories.
The Grand Anvil-winning program should be exemplary, sustainable and able to generate a chain reaction of benefits for its stakeholders.
Since its inception in 1963, the Anvil Awards has grown in scope and stature, now encompassing two main categories and six sub-categories with 37 specific categories under them covering various fields of public relations programs and tools.
TOP WINNERS
Grand Anvil Award
ABS-CBN CORPORATION – TULONG NA, TABANG NA, TAYO NA
Hall of Fame
SHELL NATIONAL STUDENTS ART COMPETITION
(Having won 5 Excellence Awards in the same category over the years)
The Anvil Gold Legacy Award
1. SAN MIGUEL CORPORATION
For being the only company that won 5 Grand Anvils in the 50 years of Anvil Awards Competition
2. AYALA CORPORATION
For being a Hall of Fame awardee in the 50 years of Anvil Awards for its UNIFIED ANNUAL REPORTS
3. PETRON CORPORATION/STUDIO 5 DESIGNS INC.
For being a Hall of Fame awardee in the 50 years of Anvil Awards for its VISION PETRON ART COLLATERALS
Platinum Awards
1. Close Up Forever Summer – Unilever
2. Salapi: The Numismatic Heritage of the Philippines – Bank of the Philippine Islands
3. “Lanching Dreams” – The Metrobank Foundation, Inc. 35th Anniversary Celebration Metrobank Foundation, Inc.
