ASIA — Now on its fifth year, the 2015 Warc Prize for Asian Strategy is back to recognize and award a Prize fund of US$10,000 for the smartest marketing strategy in the region.
The Prize aims to showcase great strategic thinking—the ability turn insight into breakthrough marketing ideas.
The best examples of strategic thinking in marketing under these four categories: East Asia, South Asia, Southeast Asia and Multi-Market (or campaigns running in three or more markets) will be awarded with Gold, Silver or Bronze awards while the best overall paper that will win the Grand Prix will be taking home $5,000.
Five special awards reflecting industry feedback on key strategic challenges in Asia will also be given:
The Market Pioneer Award for the best example of a brand creating a category or targeting a new market – for example, lower-tier or low-income consumers, or an otherwise underserved market.
The Research Excellence Award for the best use of research in the development of strategic ideas.
The Channel Thinking Award for the best example of a brand achieving its objectives using an innovative channel strategy.
The Local Hero Award for the best example of a challenger Asian brand using smart marketing strategy to take on bigger competitors.
The Asia First Award for the best example of insight or innovation that the rest of the world can learn from.
The winners of the special awards will receive a cash prize of $1,000.
The judging panel is yet to be revealed, but according to Warc it will be composed of a group of senior client-side marketers and agency-side strategy experts.
“Over the past five years, the Prize has become Asia’s leading platform for marketing strategists to showcase their work,” said David Tiltman, Warc’s Head of Content. “The winning campaigns really reflect the growing sophistication of strategic thought coming from all over the region.”
Brand owners and agencies in any discipline are invited to join the Prize which they can enter for free. Entrants will be asked to submit a case study detailing an example of strategic marketing thinking, and the impact of that strategy.
The deadline for entries is July 16, 2015, and the winner will be announced in November.
All winning case studies will be showcased in the Asia Strategy Report, a study of smart strategic thinking in the region that will be published after the competition.
Last year, the Grand Prix for 2014 Warc Prize for Asian Strategy was awarded to ‘Kan Khajura Tesan’, a mobile phone service developed by Lowe Lintas in Mumbai and PHD India which went on to be named as the world’s best campaign in the annual Warc 100 rankings.
Further details, including entry kit and form, can be found on the Prize website.
