SEOUL – Cheil Worldwide has hired Dean Pinnington and Luke Ashton as Global Creative Directors to beef up its creative muscle across the network.
They will move out from London, where they were creative consultants, to Cheil’s headquarters in Seoul and will be reporting to Wain Choi, Global Vice-President Executive Creative Director of Cheil Worldwide.
Ashton began his career as a copywriter on McLaren Formula One before becoming Editor-in-Chief of British American Racing Honda’s magazine. He joined up with Pinnington in London in 2005 and at 29, became one of DDB London’s youngest Creative Directors.
Pinnington started at Ogilvy and Mather and Collett Dickenson Pearce. He then spent the following years as a creative consultant, with Come on Britain, the country’s first-ever broadband campaign, as one of his notable projects.
Commenting on the appointment, Wain Choi said: “I had the pleasure of working with Dean and Luke before. Most of the projects were demanding from a timing point of view and briefs were constantly moving.”
“However they were always willing to find the best solution. I enjoyed their energy throughout the creative development process and their attitude towards great ideas, ‘it can always be better’. I am confident that they will be a great asset to my creative department,” he adds.
Earlier this year, Cheil appointed Malcolm Poynton as its first Global Chief Creative Officer to step up its ongoing strategy to evolve into one of the world’s most recognized creative networks.
