MANILA – Cebu Pacific has rebranded its subsidiary Tigerair Philippines to Cebgo to associate the low-cost carrier better with its parent company.
The rebrand comes complete with a new logo and a blue-green livery similar to Cebu Pacific’s brand colors. Cebgo crew has been conducting activities during flights since the beginning of the month to introduce the changes. Flight and ground crew will don Cebgo uniforms in a few months’ time.
“The new Cebgo brand clearly identifies us as part of the CEB group, and streamlines our operations further. Cebgo will continue to leverage on CEB’s distribution channels and network, and work together to serve more guests,” said Michael Ivan Shau, Cebgo President and CEO.
Tigerair Philippines was formerly known as SEAir before it was partially acquired by Singapore’s Tigerair Group in 2012. The company was in the red during those times, incurring a loss of nearly US$54 million in 2013.
Cebu Pacific’ acquisition of Tigerair last March 2014 quickly turned around its financial losses. It closed last year with 1.3 million domestic passengers, compared to 970,000 in 2013, and serves 10 routes to date.
