CANNES, FRANCE – The Cannes Lions International Festival of Creativity 2022 announced the shortlist for the Radio & Audio category, with 10 entries from the Asia-Pacific region.
India-based Dentsu Creative is sweeping the category, with 6 different entries for “The Unfiltered History Tour” for the British Museum and Vice Media.
A07 (Media / Entertainment)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
THE UNFILTERED HISTORY TOUR | VICE MEDIA | BRITISH MUSEUM | DENTSU CREATIVE, Gurgaon | INDIA |
A09 (Not-for-profit / Charity / Government )
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
THE COLD CAMPAIGN | ANGLICARE WA | FUNDRAISING AND APPEALS | WUNDERMAN THOMPSON, Perth | AUSTRALIA |
CRIME INTERRUPTED | AUSTRALIAN FEDERAL POLICE | AUSTRALIAN FEDERAL POLICE RECRUITMENT | HOST HAVAS, Sydney | AUSTRALIA |
C01 (Use of Radio or Audio as a Medium)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
THE UNFILTERED HISTORY TOUR | VICE MEDIA | BRITISH MUSEUM | DENTSU CREATIVE, Gurgaon | INDIA |
C03 (Voice-Activation )
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
AUSSIES GET ALEXA. BECAUSE ALEXA GETS AUSSIES. | AMAZON ALEXA | AMAZON ALEXA | HOST HAVAS, Sydney / ONE GREEN BEAN, Sydney | AUSTRALIA |
C04 (Branded Content / Podcasts)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
CRIME INTERRUPTED | AUSTRALIAN FEDERAL POLICE | AUSTRALIAN FEDERAL POLICE RECRUITMENT | HOST HAVAS, Sydney | AUSTRALIA |
THE UNFILTERED HISTORY TOUR | VICE MEDIA | BRITISH MUSEUM | DENTSU CREATIVE, Gurgaon | INDIA |
C06 (Audio Led Creativity)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
THE UNFILTERED HISTORY TOUR | VICE MEDIA | BRITISH MUSEUM | DENTSU CREATIVE, Gurgaon | INDIA |
D05 (Cultural Insight)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
THE UNFILTERED HISTORY TOUR | VICE MEDIA | BRITISH MUSEUM | DENTSU CREATIVE, Gurgaon | INDIA |
D08 (Market Disruption)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
THE UNFILTERED HISTORY TOUR | VICE MEDIA | BRITISH MUSEUM | DENTSU CREATIVE, Gurgaon | INDIA |
View the full shortlist here:
Sponsor
Founded in 1954, the Cannes Lions International Festival of Creativity is the home of great ideas. For over 68 years, Cannes Lions has served as a convening force for the global creative community. The Lions, the industry’s most prestigious, coveted creative accolade, receive thousands of entries every year. The work is judged by over 400 authoritative, respected creative leaders before the winners are showcased and awarded at the nightly awards shows.
The winners of the Lions will be announced at evening Award Shows taking place throughout the Festival, from June 20-24, 2022. Further information on how to be a part of the Cannes Lions can be found on the official website.
