CANNES, FRANCE – The Cannes Lions International Festival of Creativity 2022 announced the shortlist for the Health & Wellness category, with 17 entries from the Asia-Pacific region.
India and Australia lead the region with 5 entries each, while Singapore holds 2 entries. The Philippines, Thailand, China, New Zealand, and Bangladesh all hold 1 each.
A01 (OTC Oral Medicines)
Sponsor
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
THE WISDOM OF THE EAST | 5 TAKABB | 5 TAKABB ANTI-COUGH PILL & SPRAY | PHENOMENA CO., Bangkok | THAILAND |
A02 (OTC Applications)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
THE DISSOLVING BOTTLE | THE NATURALE MARKET | THE DISSOLVING BOTTLE | BBDO GUERRERO, Makati City | THE PHILIPPINES |
A03 (OTC Products / Devices)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
THE MISSING CHAPTER | P&G WHISPER | WHISPER SANITARY PADS | LEO BURNETT, Mumbai | INDIA |
THE KILLER PACK | MAXX FLASH | MAXX FLASH MOSQUITO REPELLENT COIL | VMLY&R, Mumbai | INDIA |
B01 (Brand-led Education & Awareness)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
HEALTH CONSTELLATION | PFIZER | PFIZER HEALTH EDUCATION | F5, Shanghai | CHINA |
TASTE THERAPY KIT | KNORR | KNORR | MULLENLOWE SINGAPORE, Singapore | SINGAPORE |
ADELI UNIPADS | UNIPADS | UNIPADS REUSABLE SANITARY PADS | VMLY&R, Mumbai | INDIA |
MACHINE-GUN MOUTH | BATTLEGROUNDS MOBILE INDIA | GAMING | DDB MUDRA, Mumbai | INDIA |
THE MISSING CHAPTER | P&G WHISPER | WHISPER SANITARY PADS | LEO BURNETT, Mumbai | INDIA |
B02 (Non-profit / Foundation-led Education & Awareness)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
THRIVE BY FIVE | THE MINDEROO FOUNDATION | THRIVE BY FIVE INITIATIVE | M&C SAATCHI, Sydney / THE MINDEROO FOUNDATION, Perth | AUSTRALIA |
MOSBLOCK | AKASH DIGITAL TV | PRODUCT | GREY BANGLADESH, Dhaka | BANGLADESH |
AHEAD OF TIME | BREAST CANCER FOUNDATION | BREAST CANCER AWARENESS | DDB, Singapore | SINGAPORE |
B03 (Fundraising & Advocacy)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
DISEASE DILEMMAS | GARVAN INSTITUTE OF MEDICAL RESEARCH | GARVAN INSTITUTE OF MEDICAL RESEARCH | DENTSU CREATIVE, Sydney | AUSTRALIA |
DISEASE DILEMMAS | GARVAN INSTITUTE OF MEDICAL RESEARCH | GARVAN INSTITUTE OF MEDICAL RESEARCH | DENTSU CREATIVE, Sydney | AUSTRALIA |
DISEASE DILEMMAS | GARVAN INSTITUTE OF MEDICAL RESEARCH | GARVAN INSTITUTE OF MEDICAL RESEARCH | DENTSU CREATIVE, Sydney | AUSTRALIA |
DAVID’S UNUSABLES MOTOR NEURONE | MOTOR NEURONE DISEASE ASSOCIATION NZ | CHARITY | SPECIAL, Auckland | NEW ZEALAND |
DISEASE DILEMMAS | GARVAN INSTITUTE OF MEDICAL RESEARCH | GARVAN INSTITUTE OF MEDICAL RESEARCH | DENTSU CREATIVE, Sydney | AUSTRALIA |
View the full shortlist here:
Founded in 1954, the Cannes Lions International Festival of Creativity is the home of great ideas. For over 68 years, Cannes Lions has served as a convening force for the global creative community. The Lions, the industry’s most prestigious, coveted creative accolade, receive thousands of entries every year. The work is judged by over 400 authoritative, respected creative leaders before the winners are showcased and awarded at the nightly awards shows.
The winners of the Lions will be announced at evening Award Shows taking place throughout the Festival, from June 20-24, 2022. Further information on how to be a part of the Cannes Lions can be found on the official website.
