SINGAPORE – As part of its expansion plans into Southeast Asia, Costa Coffee has appointed AKA Asia as its creative agency in Singapore. The remit covers Singapore and includes brand strategy development, influencer management and social media.
“AKA demonstrated strong insights and understanding of our brand and the local landscape. The team has a great track record and we love their refreshing approach to engaging our target consumers,” said Sarah Barron, Southeast Asia’s marketing lead for Costa Coffee.
“Costa is an incredible brand and we are thrilled to be their partner as they expand into Southeast Asia. We look forward to growing a whole new audience to experience and connect with the Costa brand” said Amy Wright, partner, AKA Asia.
AKA’s client portfolio includes Jetstar Asia, Fitness First, LinkedIn, Diageo, Unilever, EDB Singapore and Tourism Northern Territory.
