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Cannes Lions 2022: The winners of this year’s Industry Craft Lions — AMV BBDO wins Grand Prix

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CANNES, FRANCE — The Cannes Lions International Festival of Creativity 2022 announced the winners of this year’s Industry Craft Lions, with “Hope Reef” by AMV BBDO for Mars Petcare winning the Grand Prix.

A02 (Outdoor)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
HOPE REEF
MARS PETCARE
SHEBA PET
AMV BBDO, London
UNITED KINGDOM
GRAND PRIX
GRAND PRIX

A01 (Brand & Communications Design)

Sponsor
Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
RIO CARNAVAL – NEW BRAND
RIO CARNAVAL
CARNIVAL OF RIO DE JANEIRO
TATIL DESIGNING IDEAS, Rio De Janeiro
BRAZIL
GOLD LION
GOLD LION

B01 (Brand & Communications Design)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
BEAUTIFUL MUTATIONS
THE AD MUSEUM TOKYO /
YOSHIDA HIDEO MEMORIAL
FOUNDATION
D&AD AWARDS 2021 EXHIBITION IN
JAPAN
DENTSU INC., Tokyo
JAPAN
GOLD LION
GOLD LION
MINECRAFT
MINECRAFT
GAMING
BOLD NOA, Stockholm / MOJANG
STUDIOS, Stockholm
SWEDEN
GOLD LION
GOLD LION

D02 (Outdoor)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
NONARTIFICIAL MEXICO
BURGER KING
BURGER KING MEXICO
WE BELIEVERS, Brooklyn
USA
GOLD LION
GOLD LION

D03 (Print & Publishing)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
NONARTIFICIAL MEXICO
BURGER KING
BURGER KING MEXICO
WE BELIEVERS, Brooklyn
USA
GOLD LION
GOLD LION

View the full list of winners here:

Founded in 1954, the Cannes Lions International Festival of Creativity is the home of great ideas. For over 68 years, Cannes Lions has served as a convening force for the global creative community. The Lions, the industry’s most prestigious, coveted creative accolade, receive thousands of entries every year. The work is judged by over 400 authoritative, respected creative leaders before the winners are showcased and awarded at the nightly awards shows.

The winners of the Lions will be announced at evening Award Shows taking place throughout the Festival, from June 20-24, 2022. Further information on how to be a part of the Cannes Lions can be found on the official website.

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