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Cannes Lions 2022: Strong showing from New Zealand with 4 entries shortlisted under Creative B2B Lions

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CANNES, FRANCE – The Cannes Lions International Festival of Creativity 2022 announced the shortlist for the Creative B2B category, with five entries from the Asia-Pacific region.

A01 (Cross-channel Storytelling)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
ROBYN’S UNDIES
YELLOW
YELLOW NEW ZEALAND
HEYYOU, Auckland / YELLOW NEW ZEALAND, Auckland / UNTOLD PROJECTS LTD RICHMOND ROAD, Auckland
NEW ZEALAND

A02 (Brand Experience)

Sponsor
Title
Brand
Product / Service
Entrant / Idea Creation
Location
BEYOND BINARY CODE
SPARK
SPARK
COLENSO BBDO, Auckland
NEW ZEALAND

A05 (Effectiveness & Measurement)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
ROBYN’S UNDIES
YELLOW
YELLOW NEW ZEALAND
HEYYOU, Auckland / YELLOW NEW ZEALAND, Auckland / UNTOLD PROJECTS LTD RICHMOND ROAD, Auckland
NEW ZEALAND

A09 (Corporate Purpose & Social Responsibility)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
BEYOND BINARY CODE
SPARK
SPARK
COLENSO BBDO, Auckland
NEW ZEALAND

A11 (Craft in B2B)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
TALL POPPY
CGU INSURANCE
CGU INSURANCE
THINKERBELL, Melbourne
AUSTRALIA

View the full shortlist here:

Founded in 1954, the Cannes Lions International Festival of Creativity is the home of great ideas. For over 68 years, Cannes Lions has served as a convening force for the global creative community. The Lions, the industry’s most prestigious, coveted creative accolade, receive thousands of entries every year. The work is judged by over 400 authoritative, respected creative leaders before the winners are showcased and awarded at the nightly awards shows.

The winners of the Lions will be announced at evening Award Shows taking place throughout the Festival, from June 20-24, 2022. Further information on how to be a part of the Cannes Lions can be found on the official website.

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