CANNES, FRANCE – The Cannes Lions International Festival of Creativity 2022 announced the shortlist for the Sustainable Development Goals category, with 12 entries from the Asia-Pacific region.
India comprises half of the entries with 6 overall picks.
A01 (Poverty)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
CHILD MARRIAGE PREVENTION LOAN | IPDC FINANCE LTD. & AMAL FOUNDATION | SERVICE | GREY BANGLADESH, Dhaka | BANGLADESH |
CHATPAT | SOS CHILDREN’S VILLAGES INDIA | SOS CHILDREN’S VILLAGES INDIA | KINNECT, Mumbai / FCB INDIA, Delhi / FCB INDIA, Delhi / FCB CHICAGO | INDIA |
A02 (Hunger)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
GOODIE BOX | EVERYBODY EATS | TAKEAWAY BOX | DDB NEW ZEALAND, Auckland | NEW ZEALAND |
A03 (Good Health and Well-being)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
QUEST FOR DYSLEXIA | SAMSUNG | SAMSUNG MOBILE | CHEIL WORLDWIDE, Beijing / CHEIL, Hong Kong | CHINA |
THE MISSING CHAPTER | P&G WHISPER | WHISPER SANITARY PADS | LEO BURNETT, Mumbai | INDIA |
A04 (Quality Education)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
THE MISSING CHAPTER | P&G WHISPER | WHISPER SANITARY PADS | LEO BURNETT, Mumbai | INDIA |
A05 (Gender Equality)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
THE PROTEST MATCH – THE FINALS THAT COULD | GLOBAL ESPORTS | ESPORTS GAMING | ISOBAR INDIA, Bengaluru | INDIA |
B03 (Sustainable Cities and Communities)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
ONE HOUSE TO SAVE MANY | SUNCORP GROUP | WEATHER RESILIENT HOUSING | LEO BURNETT, Sydney | AUSTRALIA |
B04 (Responsible Consumption and Production)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
SMART FILL | UNILEVER | UNILEVER | VMLY&R COMMERCE INDIA, Mumbai | INDIA |
C01 (Decent Work and Economic Growth)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
ADELI | UNIPADS | UNIPADS REUSABLE SANITARY PADS | VMLY&R, Mumbai | INDIA |
C02 (Industry, Innovation and Infrastructure)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
ONE HOUSE TO SAVE MANY | SUNCORP GROUP | WEATHER RESILIENT HOUSING | LEO BURNETT, Sydney | AUSTRALIA |
C03 (Reduced Inequalities)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
CHILD MARRIAGE PREVENTION LOAN | IPDC FINANCE LTD. & AMAL FOUNDATION | SERVICE | GREY BANGLADESH, Dhaka | BANGLADESH |
View full shortlist here:
